What on earth is Digital Disruption? You’re freaking me out.

Share on facebook
Share on twitter
Share on linkedin
Share on email
Ball of computer cables

Change is hard. And wrapping your head around a term like Digital Disruption just sounds painful. It’s understandable that managers sweat and struggle with what it actually means and whether they’re going to be opening the door to chaos if they start asking questions. My computer starting overheating as I was typing that.

Digital Disruption simply means adjusting your company’s strategy by implementing new or improved digital tools to drive innovation that will serve your customer’s needs better. Digital technology is used in every department of a business. It can transform a company or incrementally modify it by shining a light on which opportunities to pursue and which initiatives to prioritize. But it always comes down to the wants and needs of your customers.

The disruption is more comprehensive and far-reaching than ever before. Consider what the new normal is – self-driving cars, 3D printers, Airbnb, drones, Zoom, Netflix, online news and media, craft beer…and the list goes on. Almost all industry sectors have experienced digital disruption radically or subtly.

If you are feeling unready to help your company navigate change in this new world, you’re not alone. No matter the age or size, most businesses are beginning to see, that they can’t ignore new and changing technologies in order to gain a sustainable competitive edge. However, embracing digital tools and communication trends doesn’t have to be about the latest, most radical innovations. It’s really just about equipping your team with the knowledge that they need to build a digital road map that makes sense for your business and your customers. Balancing the fear and anxiety of change with the eagerness for new opportunities can prepare your people to better drive your agenda forward.

Sometimes the challenge is to just look at your business from a different point of view while staying true to your brand’s identity and core values. Disruption is an opportunity to rethink and retool your business, using digital to find new forms of consumer engagement.

More to explore:

Horn and Mane YouTube
A video platform powerhouse, YouTube is now the second-largest search engine in the world, second only to its parent company Google.
Horn and Mane YouTube
A video platform powerhouse, YouTube is now the second-largest search engine in the world, second only to its parent company Google.
Horn and Mane YouTube
A video platform powerhouse, YouTube is now the second-largest search engine in the world, second only to its parent company Google.
Horn and Mane Customer Strategy
In order to understand our customers, we need to step into their shoes from time to time. Only then can we earn the right to influence what they’re doing.
Horn and Mane Customer Strategy
In order to understand our customers, we need to step into their shoes from time to time. Only then can we earn the right to influence what they’re doing.
Horn and Mane Customer Strategy
In order to understand our customers, we need to step into their shoes from time to time. Only then can we earn the right to influence what they’re doing.
horn and mane GenZ
Technology was part of their daily lives at birth, and they’re the first generation to be raised in a world that’s brimming with digital experiences.
horn and mane GenZ
Technology was part of their daily lives at birth, and they’re the first generation to be raised in a world that’s brimming with digital experiences.
horn and mane GenZ
Technology was part of their daily lives at birth, and they’re the first generation to be raised in a world that’s brimming with digital experiences.
horn and mane AI
Artificial Intelligence can provide a variety of data-driven solutions that can scale and improve over time, creating substantial benefits for businesses, customers and employees.
horn and mane AI
Artificial Intelligence can provide a variety of data-driven solutions that can scale and improve over time, creating substantial benefits for businesses, customers and employees.
horn and mane AI
Artificial Intelligence can provide a variety of data-driven solutions that can scale and improve over time, creating substantial benefits for businesses, customers and employees.
online customer service
As online customer behaviours continue to evolve, so do the online channels that customers use to find answers to all of their questions.
online customer service
As online customer behaviours continue to evolve, so do the online channels that customers use to find answers to all of their questions.
online customer service
As online customer behaviours continue to evolve, so do the online channels that customers use to find answers to all of their questions.
If you’re not seeing the conversions that you want, take a step back and assess whether you’ve covered off the basics.
If you’re not seeing the conversions that you want, take a step back and assess whether you’ve covered off the basics.
If you’re not seeing the conversions that you want, take a step back and assess whether you’ve covered off the basics.
Snapchat, Advertising, Social Media, Generation Z
As businesses aim to ease their dependence on Facebook and Google, they’re turning to alternative platforms who can deliver the same benefits.
Snapchat, Advertising, Social Media, Generation Z
As businesses aim to ease their dependence on Facebook and Google, they’re turning to alternative platforms who can deliver the same benefits.
Snapchat, Advertising, Social Media, Generation Z
As businesses aim to ease their dependence on Facebook and Google, they’re turning to alternative platforms who can deliver the same benefits.
marketing content
New formats of content emerge every year. All of them have a time and place within a well-integrated marketing plan and can generate surprisingly efficient returns when layered in strategic and creative ways.
marketing content
New formats of content emerge every year. All of them have a time and place within a well-integrated marketing plan and can generate surprisingly efficient returns when layered in strategic and creative ways.
marketing content
New formats of content emerge every year. All of them have a time and place within a well-integrated marketing plan and can generate surprisingly efficient returns when layered in strategic and creative ways.
new social scene
Top trends to keep an eye on in 2021 if you’re interested in leveraging social media to drive traffic, deliver sales and attract new customers to your business.
new social scene
Top trends to keep an eye on in 2021 if you’re interested in leveraging social media to drive traffic, deliver sales and attract new customers to your business.
new social scene
Top trends to keep an eye on in 2021 if you’re interested in leveraging social media to drive traffic, deliver sales and attract new customers to your business.
Clubhouse app
Everyone is looking for more efficient and cost effective solutions to determine what their customers are looking for. And audio-based apps like Clubhouse might just be the solution.
Clubhouse app
Everyone is looking for more efficient and cost effective solutions to determine what their customers are looking for. And audio-based apps like Clubhouse might just be the solution.
Clubhouse app
Everyone is looking for more efficient and cost effective solutions to determine what their customers are looking for. And audio-based apps like Clubhouse might just be the solution.
luxury market
With the initial shock fading, luxury brands are now racing to find solutions to operate in a category that is being irreversibly disrupted by a virus that shows no signs of slowing down and the changing consumer behaviours that are an inevitable by-product of crisis.
luxury market
With the initial shock fading, luxury brands are now racing to find solutions to operate in a category that is being irreversibly disrupted by a virus that shows no signs of slowing down and the changing consumer behaviours that are an inevitable by-product of crisis.
luxury market
With the initial shock fading, luxury brands are now racing to find solutions to operate in a category that is being irreversibly disrupted by a virus that shows no signs of slowing down and the changing consumer behaviours that are an inevitable by-product of crisis.
Video Marketing Trends 2021
Video marketing is quickly emerging as the go-to format for marketers everywhere – a critical piece to any well integrated marketing plan.
Video Marketing Trends 2021
Video marketing is quickly emerging as the go-to format for marketers everywhere – a critical piece to any well integrated marketing plan.
Video Marketing Trends 2021
Video marketing is quickly emerging as the go-to format for marketers everywhere – a critical piece to any well integrated marketing plan.
Digital Trends 2021
Integrating data across multiple systems in an organization is crucial to creating one cohesive customer blueprint that can then be used to refine a seamless customer experience. Read our digital trends to watch in 2021.
Digital Trends 2021
Integrating data across multiple systems in an organization is crucial to creating one cohesive customer blueprint that can then be used to refine a seamless customer experience. Read our digital trends to watch in 2021.
Digital Trends 2021
Integrating data across multiple systems in an organization is crucial to creating one cohesive customer blueprint that can then be used to refine a seamless customer experience. Read our digital trends to watch in 2021.
What is SEO?
SEO. It may only be three letters long, but it is vital to your business and can make a huge difference in your digital marketing strategy.
What is SEO?
SEO. It may only be three letters long, but it is vital to your business and can make a huge difference in your digital marketing strategy.
What is SEO?
SEO. It may only be three letters long, but it is vital to your business and can make a huge difference in your digital marketing strategy.
Summer Sale Retail Posters
But like any successful relationship, you have to work hard to keep the romance alive.
Summer Sale Retail Posters
But like any successful relationship, you have to work hard to keep the romance alive.
Summer Sale Retail Posters
But like any successful relationship, you have to work hard to keep the romance alive.
Man listening to content on mobile phone
A good story is a powerful thing. If told well, a good story is memorable, emotionally engaging and can ignite our imagination.
Man listening to content on mobile phone
A good story is a powerful thing. If told well, a good story is memorable, emotionally engaging and can ignite our imagination.
Man listening to content on mobile phone
A good story is a powerful thing. If told well, a good story is memorable, emotionally engaging and can ignite our imagination.
Virtual Map of the World behind Computers
No matter your size, think about the positive impact that technology can have on your business.
Virtual Map of the World behind Computers
No matter your size, think about the positive impact that technology can have on your business.
Virtual Map of the World behind Computers
No matter your size, think about the positive impact that technology can have on your business.
3D Yellow Emojis
Emojis have changed our ‘language’ in the ever-evolving world of digital communication. The quick inclusion of an emoji in your text or email is an easy way to show the person on the other side how you’re feeling.
3D Yellow Emojis
Emojis have changed our ‘language’ in the ever-evolving world of digital communication. The quick inclusion of an emoji in your text or email is an easy way to show the person on the other side how you’re feeling.
3D Yellow Emojis
Emojis have changed our ‘language’ in the ever-evolving world of digital communication. The quick inclusion of an emoji in your text or email is an easy way to show the person on the other side how you’re feeling.
Cartoon of Robot and Boy
Chatbots, or if you prefer, “conversation agents” are just computer programs that can interact with people in the digital universe.
Cartoon of Robot and Boy
Chatbots, or if you prefer, “conversation agents” are just computer programs that can interact with people in the digital universe.
Cartoon of Robot and Boy
Chatbots, or if you prefer, “conversation agents” are just computer programs that can interact with people in the digital universe.
Horn and Mane YouTube
A video platform powerhouse, YouTube is now the second-largest search engine in the world, second only to its parent company Google.
Horn and Mane YouTube
A video platform powerhouse, YouTube is now the second-largest search engine in the world, second only to its parent company Google.
Horn and Mane YouTube
A video platform powerhouse, YouTube is now the second-largest search engine in the world, second only to its parent company Google.
Horn and Mane Customer Strategy
In order to understand our customers, we need to step into their shoes from time to time. Only then can we earn the right to influence what they’re doing.
Horn and Mane Customer Strategy
In order to understand our customers, we need to step into their shoes from time to time. Only then can we earn the right to influence what they’re doing.
Horn and Mane Customer Strategy
In order to understand our customers, we need to step into their shoes from time to time. Only then can we earn the right to influence what they’re doing.
horn and mane GenZ
Technology was part of their daily lives at birth, and they’re the first generation to be raised in a world that’s brimming with digital experiences.
horn and mane GenZ
Technology was part of their daily lives at birth, and they’re the first generation to be raised in a world that’s brimming with digital experiences.
horn and mane GenZ
Technology was part of their daily lives at birth, and they’re the first generation to be raised in a world that’s brimming with digital experiences.
horn and mane AI
Artificial Intelligence can provide a variety of data-driven solutions that can scale and improve over time, creating substantial benefits for businesses, customers and employees.
horn and mane AI
Artificial Intelligence can provide a variety of data-driven solutions that can scale and improve over time, creating substantial benefits for businesses, customers and employees.
horn and mane AI
Artificial Intelligence can provide a variety of data-driven solutions that can scale and improve over time, creating substantial benefits for businesses, customers and employees.
online customer service
As online customer behaviours continue to evolve, so do the online channels that customers use to find answers to all of their questions.
online customer service
As online customer behaviours continue to evolve, so do the online channels that customers use to find answers to all of their questions.
online customer service
As online customer behaviours continue to evolve, so do the online channels that customers use to find answers to all of their questions.
If you’re not seeing the conversions that you want, take a step back and assess whether you’ve covered off the basics.
If you’re not seeing the conversions that you want, take a step back and assess whether you’ve covered off the basics.
If you’re not seeing the conversions that you want, take a step back and assess whether you’ve covered off the basics.
Snapchat, Advertising, Social Media, Generation Z
As businesses aim to ease their dependence on Facebook and Google, they’re turning to alternative platforms who can deliver the same benefits.
Snapchat, Advertising, Social Media, Generation Z
As businesses aim to ease their dependence on Facebook and Google, they’re turning to alternative platforms who can deliver the same benefits.
Snapchat, Advertising, Social Media, Generation Z
As businesses aim to ease their dependence on Facebook and Google, they’re turning to alternative platforms who can deliver the same benefits.
marketing content
New formats of content emerge every year. All of them have a time and place within a well-integrated marketing plan and can generate surprisingly efficient returns when layered in strategic and creative ways.
marketing content
New formats of content emerge every year. All of them have a time and place within a well-integrated marketing plan and can generate surprisingly efficient returns when layered in strategic and creative ways.
marketing content
New formats of content emerge every year. All of them have a time and place within a well-integrated marketing plan and can generate surprisingly efficient returns when layered in strategic and creative ways.
new social scene
Top trends to keep an eye on in 2021 if you’re interested in leveraging social media to drive traffic, deliver sales and attract new customers to your business.
new social scene
Top trends to keep an eye on in 2021 if you’re interested in leveraging social media to drive traffic, deliver sales and attract new customers to your business.
new social scene
Top trends to keep an eye on in 2021 if you’re interested in leveraging social media to drive traffic, deliver sales and attract new customers to your business.
Clubhouse app
Everyone is looking for more efficient and cost effective solutions to determine what their customers are looking for. And audio-based apps like Clubhouse might just be the solution.
Clubhouse app
Everyone is looking for more efficient and cost effective solutions to determine what their customers are looking for. And audio-based apps like Clubhouse might just be the solution.
Clubhouse app
Everyone is looking for more efficient and cost effective solutions to determine what their customers are looking for. And audio-based apps like Clubhouse might just be the solution.
luxury market
With the initial shock fading, luxury brands are now racing to find solutions to operate in a category that is being irreversibly disrupted by a virus that shows no signs of slowing down and the changing consumer behaviours that are an inevitable by-product of crisis.
luxury market
With the initial shock fading, luxury brands are now racing to find solutions to operate in a category that is being irreversibly disrupted by a virus that shows no signs of slowing down and the changing consumer behaviours that are an inevitable by-product of crisis.
luxury market
With the initial shock fading, luxury brands are now racing to find solutions to operate in a category that is being irreversibly disrupted by a virus that shows no signs of slowing down and the changing consumer behaviours that are an inevitable by-product of crisis.
Video Marketing Trends 2021
Video marketing is quickly emerging as the go-to format for marketers everywhere – a critical piece to any well integrated marketing plan.
Video Marketing Trends 2021
Video marketing is quickly emerging as the go-to format for marketers everywhere – a critical piece to any well integrated marketing plan.
Video Marketing Trends 2021
Video marketing is quickly emerging as the go-to format for marketers everywhere – a critical piece to any well integrated marketing plan.
Digital Trends 2021
Integrating data across multiple systems in an organization is crucial to creating one cohesive customer blueprint that can then be used to refine a seamless customer experience. Read our digital trends to watch in 2021.
Digital Trends 2021
Integrating data across multiple systems in an organization is crucial to creating one cohesive customer blueprint that can then be used to refine a seamless customer experience. Read our digital trends to watch in 2021.
Digital Trends 2021
Integrating data across multiple systems in an organization is crucial to creating one cohesive customer blueprint that can then be used to refine a seamless customer experience. Read our digital trends to watch in 2021.
What is SEO?
SEO. It may only be three letters long, but it is vital to your business and can make a huge difference in your digital marketing strategy.
What is SEO?
SEO. It may only be three letters long, but it is vital to your business and can make a huge difference in your digital marketing strategy.
What is SEO?
SEO. It may only be three letters long, but it is vital to your business and can make a huge difference in your digital marketing strategy.
Summer Sale Retail Posters
But like any successful relationship, you have to work hard to keep the romance alive.
Summer Sale Retail Posters
But like any successful relationship, you have to work hard to keep the romance alive.
Summer Sale Retail Posters
But like any successful relationship, you have to work hard to keep the romance alive.
Man listening to content on mobile phone
A good story is a powerful thing. If told well, a good story is memorable, emotionally engaging and can ignite our imagination.
Man listening to content on mobile phone
A good story is a powerful thing. If told well, a good story is memorable, emotionally engaging and can ignite our imagination.
Man listening to content on mobile phone
A good story is a powerful thing. If told well, a good story is memorable, emotionally engaging and can ignite our imagination.
Virtual Map of the World behind Computers
No matter your size, think about the positive impact that technology can have on your business.
Virtual Map of the World behind Computers
No matter your size, think about the positive impact that technology can have on your business.
Virtual Map of the World behind Computers
No matter your size, think about the positive impact that technology can have on your business.
3D Yellow Emojis
Emojis have changed our ‘language’ in the ever-evolving world of digital communication. The quick inclusion of an emoji in your text or email is an easy way to show the person on the other side how you’re feeling.
3D Yellow Emojis
Emojis have changed our ‘language’ in the ever-evolving world of digital communication. The quick inclusion of an emoji in your text or email is an easy way to show the person on the other side how you’re feeling.
3D Yellow Emojis
Emojis have changed our ‘language’ in the ever-evolving world of digital communication. The quick inclusion of an emoji in your text or email is an easy way to show the person on the other side how you’re feeling.
Cartoon of Robot and Boy
Chatbots, or if you prefer, “conversation agents” are just computer programs that can interact with people in the digital universe.
Cartoon of Robot and Boy
Chatbots, or if you prefer, “conversation agents” are just computer programs that can interact with people in the digital universe.
Cartoon of Robot and Boy
Chatbots, or if you prefer, “conversation agents” are just computer programs that can interact with people in the digital universe.

Subscribe to our Points of View newsletter.

Perspectives from inside Horn and Mane.
A global point of view from our
digital experts around the world.

We’re committed to your privacy. Horn and Mane Inc. uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our privacy policy.