SEO Specialist

The SEO/SEM Specialist will manage all search engine optimization and marketing activities. They will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. They will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

Responsibilities
  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
  • Optimize copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion and optimization
  • Research and implement search engine optimization recommendations
  • Research and analyze competitor advertising links
  • Develop and implement link building strategy
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Work with editorial and marketing teams to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
Skills and Knowledge
  • Proven SEO experience
  • Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
  • Experience with A/B and multivariate experiments
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Knowledge of ranking factors and search engine algorithms
  • Up-to-date with the latest trends and best practices in SEO and SEM
  • BS/MS degree in a quantitative, test-driven field
Education and Qualifications
  • 2 – 3 Years of Agency or Client Side SEO Media Management Experience
  • Bachelor’s Degree or Diploma in Advertising, Marketing or related field
  • A digial marketing specialization or certificate considered an asset
Job Location
Toronto, Canada
Remote work possible
Compensation

Pay range is determined based on previous experience, subject matter authority and influence.

Date posted
September 13, 2023
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The Team at Horn and Mane
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