The Digital Marketing Specialist is responsible for managing a brand’s online presence through various direct digital and social channels. Their duties include supporting the development and execution of highly targeted and personalized digital marketing campaigns that are deployed on channels that require customer opt-in (e.g. email, SMS, social media, apps, etc.). They will be involved in developing and publishing engaging content, creating an online community for the brand, and creating an online image that is representative of the brand and what it aims to promote.

The selected candidate will be accountable for delivering relevant and engaging content that nurtures customer relationships and builds advocacy. The Digital Marketing Specialist will also protect our client’s brand messaging and engagement with customers online. They will play an important part in managing the evolution of the communications strategy and manger the marketing tactics used to promote the content. The Manager will help build the client’s brand identity online through content and visuals that are representative of the brand and its products or services.