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How to Build a Brand Identity that Connects with your Ideal Customer

Your brand identity is the foundation that everything else rests on. And if it’s strong, it can protect your company during periods of stress and uncertainty.
google brand impressions

,

How to Build a Brand Identity that Connects with your Ideal Customer

Your brand identity is the foundation that everything else rests on. And if it’s strong, it can protect your company during periods of stress and uncertainty.
google brand impressions

,

How to Build a Brand Identity that Connects with your Ideal Customer

Your brand identity is the foundation that everything else rests on. And if it’s strong, it can protect your company during periods of stress and uncertainty.

Experiential Programming through Virtual and Hybrid Events

The last two years have certainly taken a toll on high profile festival events like TIFF, but no one can argue that its organizers have poured their usual heart and soul into the event.

Experiential Programming through Virtual and Hybrid Events

The last two years have certainly taken a toll on high profile festival events like TIFF, but no one can argue that its organizers have poured their usual heart and soul into the event.
H&M_NEWS-BLOG_HERO_DT21-ISSUE26_2000x1000

Experiential Programming through Virtual and Hybrid Events

The last two years have certainly taken a toll on high profile festival events like TIFF, but no one can argue that its organizers have poured their usual heart and soul into the event.

Gogh-ing Digital

Daria Tcherkachina, Retail Director for Immersive Van Gogh, makes a leap from fashion retail to art, to join a forward-looking, digitally-savvy team seamlessly blending art and technology.

,

Gogh-ing Digital

Daria Tcherkachina, Retail Director for Immersive Van Gogh, makes a leap from fashion retail to art, to join a forward-looking, digitally-savvy team seamlessly blending art and technology.
H&M_NEWS-BLOG_HERO_DT21-ISSUE25_2000x1000

,

Gogh-ing Digital

Daria Tcherkachina, Retail Director for Immersive Van Gogh, makes a leap from fashion retail to art, to join a forward-looking, digitally-savvy team seamlessly blending art and technology.

Can Digital Save the Tokyo Olympics in 2021?

When it became clear that the 2021 Olympics would be primarily a broadcast event, brands appeared ready to pivot quickly, embracing virtual executions, story-rich content marketing & social media to engage audiences in new ways.

Can Digital Save the Tokyo Olympics in 2021?

When it became clear that the 2021 Olympics would be primarily a broadcast event, brands appeared ready to pivot quickly, embracing virtual executions, story-rich content marketing & social media to engage audiences in new ways.
H&M_NEWS-BLOG_HERO_DT21-ISSUE23_2000x1000

Can Digital Save the Tokyo Olympics in 2021?

When it became clear that the 2021 Olympics would be primarily a broadcast event, brands appeared ready to pivot quickly, embracing virtual executions, story-rich content marketing & social media to engage audiences in new ways.

Top 10 eCommerce Trends to Watch in 2021

E-commerce is constantly evolving. Today, more than ever before, businesses are working hard to keep up with changing customer behaviours and demands. What is it that shoppers want?

Top 10 eCommerce Trends to Watch in 2021

E-commerce is constantly evolving. Today, more than ever before, businesses are working hard to keep up with changing customer behaviours and demands. What is it that shoppers want?
H&M_BLOG_HERO_DT21-ISSUE22_2000x1000

Top 10 eCommerce Trends to Watch in 2021

E-commerce is constantly evolving. Today, more than ever before, businesses are working hard to keep up with changing customer behaviours and demands. What is it that shoppers want?

Meet Rachelle. She means business.

Rachelle Sequin has bravely taken control of the company’s day-to-day business operations with a sharp eye on the future and a fast-growing interest in all things digital. Best of all, she brings a unique point of view to our growing team and isn’t afraid to share it.
Rachelle Seguin

Meet Rachelle. She means business.

Rachelle Sequin has bravely taken control of the company’s day-to-day business operations with a sharp eye on the future and a fast-growing interest in all things digital. Best of all, she brings a unique point of view to our growing team and isn’t afraid to share it.
Rachelle Seguin

Meet Rachelle. She means business.

Rachelle Sequin has bravely taken control of the company’s day-to-day business operations with a sharp eye on the future and a fast-growing interest in all things digital. Best of all, she brings a unique point of view to our growing team and isn’t afraid to share it.

Emotional Anxiety, Wireless Headsets and Sleeping in the Office

Millennials have historically been known for advocating for more flexible work conditions, but after a year of working from home and talk of permanent hybrid models on the horizon, concerns about work-life balance and the challenges of digital workplaces are now being brought to light.
Millennials working from home

Emotional Anxiety, Wireless Headsets and Sleeping in the Office

Millennials have historically been known for advocating for more flexible work conditions, but after a year of working from home and talk of permanent hybrid models on the horizon, concerns about work-life balance and the challenges of digital workplaces are now being brought to light.
Millennials working from home

Emotional Anxiety, Wireless Headsets and Sleeping in the Office

Millennials have historically been known for advocating for more flexible work conditions, but after a year of working from home and talk of permanent hybrid models on the horizon, concerns about work-life balance and the challenges of digital workplaces are now being brought to light.

Advanced SEO Tactics to Help You Reach New Customers

Companies who aren’t marketing their products and services at the exact time that potential customers are looking for what they’re selling are leaving far too many sales on the table.
Google SEO

Advanced SEO Tactics to Help You Reach New Customers

Companies who aren’t marketing their products and services at the exact time that potential customers are looking for what they’re selling are leaving far too many sales on the table.
Google SEO

Advanced SEO Tactics to Help You Reach New Customers

Companies who aren’t marketing their products and services at the exact time that potential customers are looking for what they’re selling are leaving far too many sales on the table.

The Growth of Social Commerce

Now is the time for retailers to integrate social commerce into their customer journey.
e-commerce, social commerce

The Growth of Social Commerce

Now is the time for retailers to integrate social commerce into their customer journey.
e-commerce, social commerce

The Growth of Social Commerce

Now is the time for retailers to integrate social commerce into their customer journey.

Hire and Retain the Best of the Best in a Digital World

The recruitment landscape is changing drastically as businesses start to reflect on talent management processes in an increasingly digital and virtual work world.
Horn and Mane Hire

Hire and Retain the Best of the Best in a Digital World

The recruitment landscape is changing drastically as businesses start to reflect on talent management processes in an increasingly digital and virtual work world.
Horn and Mane Hire

Hire and Retain the Best of the Best in a Digital World

The recruitment landscape is changing drastically as businesses start to reflect on talent management processes in an increasingly digital and virtual work world.

Every Good Relationship Starts with a Conversation

Nurturing customer relationships is more important than ever. Using an omni-channel approach to talk with your online audience will demonstrate your commitment to delivering value, not just closing a sale.

Every Good Relationship Starts with a Conversation

Nurturing customer relationships is more important than ever. Using an omni-channel approach to talk with your online audience will demonstrate your commitment to delivering value, not just closing a sale.
H&M_NEWS-BLOG_HERO_DT21-ISSUE15_2000x1000

Every Good Relationship Starts with a Conversation

Nurturing customer relationships is more important than ever. Using an omni-channel approach to talk with your online audience will demonstrate your commitment to delivering value, not just closing a sale.

What did People do Before the Internet?

Surrounded by computers and technology from birth, Gen Z has the enviable ability to effortlessly thread millions of micro-moments into one big life story.
Horn and Mane genZ

What did People do Before the Internet?

Surrounded by computers and technology from birth, Gen Z has the enviable ability to effortlessly thread millions of micro-moments into one big life story.
Horn and Mane genZ

What did People do Before the Internet?

Surrounded by computers and technology from birth, Gen Z has the enviable ability to effortlessly thread millions of micro-moments into one big life story.

YouTube is Officially a Video Platform Powerhouse

A video platform powerhouse, YouTube is now the second-largest search engine in the world, second only to its parent company Google.
Horn and Mane YouTube

,

YouTube is Officially a Video Platform Powerhouse

A video platform powerhouse, YouTube is now the second-largest search engine in the world, second only to its parent company Google.
Horn and Mane YouTube

,

YouTube is Officially a Video Platform Powerhouse

A video platform powerhouse, YouTube is now the second-largest search engine in the world, second only to its parent company Google.

Step into your customer’s shoes. You might learn something.

In order to understand our customers, we need to step into their shoes from time to time. Only then can we earn the right to influence what they’re doing.
Horn and Mane Customer Strategy

,

Step into your customer’s shoes. You might learn something.

In order to understand our customers, we need to step into their shoes from time to time. Only then can we earn the right to influence what they’re doing.
Horn and Mane Customer Strategy

,

Step into your customer’s shoes. You might learn something.

In order to understand our customers, we need to step into their shoes from time to time. Only then can we earn the right to influence what they’re doing.

From TikTok to Crypto Currency. Where is Generation Z headed?

Technology was part of their daily lives at birth, and they’re the first generation to be raised in a world that’s brimming with digital experiences.
horn and mane GenZ

From TikTok to Crypto Currency. Where is Generation Z headed?

Technology was part of their daily lives at birth, and they’re the first generation to be raised in a world that’s brimming with digital experiences.
horn and mane GenZ

From TikTok to Crypto Currency. Where is Generation Z headed?

Technology was part of their daily lives at birth, and they’re the first generation to be raised in a world that’s brimming with digital experiences.

How Artificial Intelligence is Changing our World

Artificial Intelligence can provide a variety of data-driven solutions that can scale and improve over time, creating substantial benefits for businesses, customers and employees.
horn and mane AI

,

How Artificial Intelligence is Changing our World

Artificial Intelligence can provide a variety of data-driven solutions that can scale and improve over time, creating substantial benefits for businesses, customers and employees.
horn and mane AI

,

How Artificial Intelligence is Changing our World

Artificial Intelligence can provide a variety of data-driven solutions that can scale and improve over time, creating substantial benefits for businesses, customers and employees.

Making the Transition into Digital Customer Service

As online customer behaviours continue to evolve, so do the online channels that customers use to find answers to all of their questions.
online customer service

,

Making the Transition into Digital Customer Service

As online customer behaviours continue to evolve, so do the online channels that customers use to find answers to all of their questions.
online customer service

,

Making the Transition into Digital Customer Service

As online customer behaviours continue to evolve, so do the online channels that customers use to find answers to all of their questions.

E-commerce Basics that You Can’t Ignore

If you’re not seeing the conversions that you want, take a step back and assess whether you’ve covered off the basics.

,

E-commerce Basics that You Can’t Ignore

If you’re not seeing the conversions that you want, take a step back and assess whether you’ve covered off the basics.
H&M_NEWS-BLOG_HERO_DT21_I8_2000x1000

,

E-commerce Basics that You Can’t Ignore

If you’re not seeing the conversions that you want, take a step back and assess whether you’ve covered off the basics.

Snapchat is back for a New Generation of Consumers and Advertisers

As businesses aim to ease their dependence on Facebook and Google, they’re turning to alternative platforms who can deliver the same benefits.
Snapchat, Advertising, Social Media, Generation Z

,

Snapchat is back for a New Generation of Consumers and Advertisers

As businesses aim to ease their dependence on Facebook and Google, they’re turning to alternative platforms who can deliver the same benefits.
Snapchat, Advertising, Social Media, Generation Z

,

Snapchat is back for a New Generation of Consumers and Advertisers

As businesses aim to ease their dependence on Facebook and Google, they’re turning to alternative platforms who can deliver the same benefits.

12 Hard-Working Content Marketing Formats that Engage Audiences

New formats of content emerge every year. All of them have a time and place within a well-integrated marketing plan and can generate surprisingly efficient returns when layered in strategic and creative ways.
marketing content

,

12 Hard-Working Content Marketing Formats that Engage Audiences

New formats of content emerge every year. All of them have a time and place within a well-integrated marketing plan and can generate surprisingly efficient returns when layered in strategic and creative ways.
marketing content

,

12 Hard-Working Content Marketing Formats that Engage Audiences

New formats of content emerge every year. All of them have a time and place within a well-integrated marketing plan and can generate surprisingly efficient returns when layered in strategic and creative ways.

How to Build a Brand Identity that Connects with your Ideal Customer

Your brand identity is the foundation that everything else rests on. And if it’s strong, it can protect your company during periods of stress and uncertainty.
google brand impressions

,

How to Build a Brand Identity that Connects with your Ideal Customer

Your brand identity is the foundation that everything else rests on. And if it’s strong, it can protect your company during periods of stress and uncertainty.
google brand impressions

,

How to Build a Brand Identity that Connects with your Ideal Customer

Your brand identity is the foundation that everything else rests on. And if it’s strong, it can protect your company during periods of stress and uncertainty.

Experiential Programming through Virtual and Hybrid Events

The last two years have certainly taken a toll on high profile festival events like TIFF, but no one can argue that its organizers have poured their usual heart and soul into the event.

Experiential Programming through Virtual and Hybrid Events

The last two years have certainly taken a toll on high profile festival events like TIFF, but no one can argue that its organizers have poured their usual heart and soul into the event.
H&M_NEWS-BLOG_HERO_DT21-ISSUE26_2000x1000

Experiential Programming through Virtual and Hybrid Events

The last two years have certainly taken a toll on high profile festival events like TIFF, but no one can argue that its organizers have poured their usual heart and soul into the event.

Gogh-ing Digital

Daria Tcherkachina, Retail Director for Immersive Van Gogh, makes a leap from fashion retail to art, to join a forward-looking, digitally-savvy team seamlessly blending art and technology.

,

Gogh-ing Digital

Daria Tcherkachina, Retail Director for Immersive Van Gogh, makes a leap from fashion retail to art, to join a forward-looking, digitally-savvy team seamlessly blending art and technology.
H&M_NEWS-BLOG_HERO_DT21-ISSUE25_2000x1000

,

Gogh-ing Digital

Daria Tcherkachina, Retail Director for Immersive Van Gogh, makes a leap from fashion retail to art, to join a forward-looking, digitally-savvy team seamlessly blending art and technology.

Can Digital Save the Tokyo Olympics in 2021?

When it became clear that the 2021 Olympics would be primarily a broadcast event, brands appeared ready to pivot quickly, embracing virtual executions, story-rich content marketing & social media to engage audiences in new ways.

Can Digital Save the Tokyo Olympics in 2021?

When it became clear that the 2021 Olympics would be primarily a broadcast event, brands appeared ready to pivot quickly, embracing virtual executions, story-rich content marketing & social media to engage audiences in new ways.
H&M_NEWS-BLOG_HERO_DT21-ISSUE23_2000x1000

Can Digital Save the Tokyo Olympics in 2021?

When it became clear that the 2021 Olympics would be primarily a broadcast event, brands appeared ready to pivot quickly, embracing virtual executions, story-rich content marketing & social media to engage audiences in new ways.

Top 10 eCommerce Trends to Watch in 2021

E-commerce is constantly evolving. Today, more than ever before, businesses are working hard to keep up with changing customer behaviours and demands. What is it that shoppers want?

Top 10 eCommerce Trends to Watch in 2021

E-commerce is constantly evolving. Today, more than ever before, businesses are working hard to keep up with changing customer behaviours and demands. What is it that shoppers want?
H&M_BLOG_HERO_DT21-ISSUE22_2000x1000

Top 10 eCommerce Trends to Watch in 2021

E-commerce is constantly evolving. Today, more than ever before, businesses are working hard to keep up with changing customer behaviours and demands. What is it that shoppers want?

Meet Rachelle. She means business.

Rachelle Sequin has bravely taken control of the company’s day-to-day business operations with a sharp eye on the future and a fast-growing interest in all things digital. Best of all, she brings a unique point of view to our growing team and isn’t afraid to share it.
Rachelle Seguin

Meet Rachelle. She means business.

Rachelle Sequin has bravely taken control of the company’s day-to-day business operations with a sharp eye on the future and a fast-growing interest in all things digital. Best of all, she brings a unique point of view to our growing team and isn’t afraid to share it.
Rachelle Seguin

Meet Rachelle. She means business.

Rachelle Sequin has bravely taken control of the company’s day-to-day business operations with a sharp eye on the future and a fast-growing interest in all things digital. Best of all, she brings a unique point of view to our growing team and isn’t afraid to share it.

Emotional Anxiety, Wireless Headsets and Sleeping in the Office

Millennials have historically been known for advocating for more flexible work conditions, but after a year of working from home and talk of permanent hybrid models on the horizon, concerns about work-life balance and the challenges of digital workplaces are now being brought to light.
Millennials working from home

Emotional Anxiety, Wireless Headsets and Sleeping in the Office

Millennials have historically been known for advocating for more flexible work conditions, but after a year of working from home and talk of permanent hybrid models on the horizon, concerns about work-life balance and the challenges of digital workplaces are now being brought to light.
Millennials working from home

Emotional Anxiety, Wireless Headsets and Sleeping in the Office

Millennials have historically been known for advocating for more flexible work conditions, but after a year of working from home and talk of permanent hybrid models on the horizon, concerns about work-life balance and the challenges of digital workplaces are now being brought to light.

Advanced SEO Tactics to Help You Reach New Customers

Companies who aren’t marketing their products and services at the exact time that potential customers are looking for what they’re selling are leaving far too many sales on the table.
Google SEO

Advanced SEO Tactics to Help You Reach New Customers

Companies who aren’t marketing their products and services at the exact time that potential customers are looking for what they’re selling are leaving far too many sales on the table.
Google SEO

Advanced SEO Tactics to Help You Reach New Customers

Companies who aren’t marketing their products and services at the exact time that potential customers are looking for what they’re selling are leaving far too many sales on the table.

The Growth of Social Commerce

Now is the time for retailers to integrate social commerce into their customer journey.
e-commerce, social commerce

The Growth of Social Commerce

Now is the time for retailers to integrate social commerce into their customer journey.
e-commerce, social commerce

The Growth of Social Commerce

Now is the time for retailers to integrate social commerce into their customer journey.

Hire and Retain the Best of the Best in a Digital World

The recruitment landscape is changing drastically as businesses start to reflect on talent management processes in an increasingly digital and virtual work world.
Horn and Mane Hire

Hire and Retain the Best of the Best in a Digital World

The recruitment landscape is changing drastically as businesses start to reflect on talent management processes in an increasingly digital and virtual work world.
Horn and Mane Hire

Hire and Retain the Best of the Best in a Digital World

The recruitment landscape is changing drastically as businesses start to reflect on talent management processes in an increasingly digital and virtual work world.

Every Good Relationship Starts with a Conversation

Nurturing customer relationships is more important than ever. Using an omni-channel approach to talk with your online audience will demonstrate your commitment to delivering value, not just closing a sale.

Every Good Relationship Starts with a Conversation

Nurturing customer relationships is more important than ever. Using an omni-channel approach to talk with your online audience will demonstrate your commitment to delivering value, not just closing a sale.
H&M_NEWS-BLOG_HERO_DT21-ISSUE15_2000x1000

Every Good Relationship Starts with a Conversation

Nurturing customer relationships is more important than ever. Using an omni-channel approach to talk with your online audience will demonstrate your commitment to delivering value, not just closing a sale.

What did People do Before the Internet?

Surrounded by computers and technology from birth, Gen Z has the enviable ability to effortlessly thread millions of micro-moments into one big life story.
Horn and Mane genZ

What did People do Before the Internet?

Surrounded by computers and technology from birth, Gen Z has the enviable ability to effortlessly thread millions of micro-moments into one big life story.
Horn and Mane genZ

What did People do Before the Internet?

Surrounded by computers and technology from birth, Gen Z has the enviable ability to effortlessly thread millions of micro-moments into one big life story.

YouTube is Officially a Video Platform Powerhouse

A video platform powerhouse, YouTube is now the second-largest search engine in the world, second only to its parent company Google.
Horn and Mane YouTube

,

YouTube is Officially a Video Platform Powerhouse

A video platform powerhouse, YouTube is now the second-largest search engine in the world, second only to its parent company Google.
Horn and Mane YouTube

,

YouTube is Officially a Video Platform Powerhouse

A video platform powerhouse, YouTube is now the second-largest search engine in the world, second only to its parent company Google.

Step into your customer’s shoes. You might learn something.

In order to understand our customers, we need to step into their shoes from time to time. Only then can we earn the right to influence what they’re doing.
Horn and Mane Customer Strategy

,

Step into your customer’s shoes. You might learn something.

In order to understand our customers, we need to step into their shoes from time to time. Only then can we earn the right to influence what they’re doing.
Horn and Mane Customer Strategy

,

Step into your customer’s shoes. You might learn something.

In order to understand our customers, we need to step into their shoes from time to time. Only then can we earn the right to influence what they’re doing.

From TikTok to Crypto Currency. Where is Generation Z headed?

Technology was part of their daily lives at birth, and they’re the first generation to be raised in a world that’s brimming with digital experiences.
horn and mane GenZ

From TikTok to Crypto Currency. Where is Generation Z headed?

Technology was part of their daily lives at birth, and they’re the first generation to be raised in a world that’s brimming with digital experiences.
horn and mane GenZ

From TikTok to Crypto Currency. Where is Generation Z headed?

Technology was part of their daily lives at birth, and they’re the first generation to be raised in a world that’s brimming with digital experiences.

How Artificial Intelligence is Changing our World

Artificial Intelligence can provide a variety of data-driven solutions that can scale and improve over time, creating substantial benefits for businesses, customers and employees.
horn and mane AI

,

How Artificial Intelligence is Changing our World

Artificial Intelligence can provide a variety of data-driven solutions that can scale and improve over time, creating substantial benefits for businesses, customers and employees.
horn and mane AI

,

How Artificial Intelligence is Changing our World

Artificial Intelligence can provide a variety of data-driven solutions that can scale and improve over time, creating substantial benefits for businesses, customers and employees.

Making the Transition into Digital Customer Service

As online customer behaviours continue to evolve, so do the online channels that customers use to find answers to all of their questions.
online customer service

,

Making the Transition into Digital Customer Service

As online customer behaviours continue to evolve, so do the online channels that customers use to find answers to all of their questions.
online customer service

,

Making the Transition into Digital Customer Service

As online customer behaviours continue to evolve, so do the online channels that customers use to find answers to all of their questions.

E-commerce Basics that You Can’t Ignore

If you’re not seeing the conversions that you want, take a step back and assess whether you’ve covered off the basics.

,

E-commerce Basics that You Can’t Ignore

If you’re not seeing the conversions that you want, take a step back and assess whether you’ve covered off the basics.
H&M_NEWS-BLOG_HERO_DT21_I8_2000x1000

,

E-commerce Basics that You Can’t Ignore

If you’re not seeing the conversions that you want, take a step back and assess whether you’ve covered off the basics.

Snapchat is back for a New Generation of Consumers and Advertisers

As businesses aim to ease their dependence on Facebook and Google, they’re turning to alternative platforms who can deliver the same benefits.
Snapchat, Advertising, Social Media, Generation Z

,

Snapchat is back for a New Generation of Consumers and Advertisers

As businesses aim to ease their dependence on Facebook and Google, they’re turning to alternative platforms who can deliver the same benefits.
Snapchat, Advertising, Social Media, Generation Z

,

Snapchat is back for a New Generation of Consumers and Advertisers

As businesses aim to ease their dependence on Facebook and Google, they’re turning to alternative platforms who can deliver the same benefits.

12 Hard-Working Content Marketing Formats that Engage Audiences

New formats of content emerge every year. All of them have a time and place within a well-integrated marketing plan and can generate surprisingly efficient returns when layered in strategic and creative ways.
marketing content

,

12 Hard-Working Content Marketing Formats that Engage Audiences

New formats of content emerge every year. All of them have a time and place within a well-integrated marketing plan and can generate surprisingly efficient returns when layered in strategic and creative ways.
marketing content

,

12 Hard-Working Content Marketing Formats that Engage Audiences

New formats of content emerge every year. All of them have a time and place within a well-integrated marketing plan and can generate surprisingly efficient returns when layered in strategic and creative ways.
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