What is Social Commerce? And Why Should Companies Care?

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Young woman with shopping bags

Have you ever found yourself up at 2 am, scrolling mindlessly through your Instagram account, and suddenly coming across something that you just HAD to have? A pair of blue suede shoes, a perfect accent chair (in the perfect shade of orange) or maybe even a pair of brand new pajamas that make the ones that you’re wearing at that very moment seem just a little bit sad.

Studies have shown that shopping can actually make your brain release endorphins. People get a rush when they buy something. And new e-commerce channels are making it easier than ever to get a fix at 2 am, even when the mall is closed. Companies can now sell to prospective customers directly on social media. It’s as easy as clicking that “shop now” button.

Going to the mall with friends or family can still be fun, but businesses are getting wise to the fact that they can more easily target customers where they spend most of their time – Instagram and Facebook being two of their biggest opportunities. And what’s better than creating an experience where your customers can buy your product and then tell people about it all on the same page? It creates a completely organic intersection between commerce and advocacy.

For any retailer that sells online, social commerce represents a massive opportunity as e-commerce sales grow stronger year-over-year. With a simple click, customers can now browse, compare products, read reviews, and purchase directly through the platform that they’re on. Brands that are using their digital experiences as an opportunity to improve customer engagement are establishing a definite competitive advantage.

Companies have very little to lose and much more to gain by getting ahead of this growing opportunity. Share information with your audience and listen to the feedback to improve your products and services. Use the technology to give your customers a voice and a smooth purchase journey, and there is no denying the potential to drive sales.

More to explore:

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Horn and Mane YouTube
A video platform powerhouse, YouTube is now the second-largest search engine in the world, second only to its parent company Google.
Horn and Mane YouTube
A video platform powerhouse, YouTube is now the second-largest search engine in the world, second only to its parent company Google.
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A video platform powerhouse, YouTube is now the second-largest search engine in the world, second only to its parent company Google.
Horn and Mane Customer Strategy
In order to understand our customers, we need to step into their shoes from time to time. Only then can we earn the right to influence what they’re doing.
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In order to understand our customers, we need to step into their shoes from time to time. Only then can we earn the right to influence what they’re doing.
Horn and Mane Customer Strategy
In order to understand our customers, we need to step into their shoes from time to time. Only then can we earn the right to influence what they’re doing.
horn and mane GenZ
Technology was part of their daily lives at birth, and they’re the first generation to be raised in a world that’s brimming with digital experiences.
horn and mane GenZ
Technology was part of their daily lives at birth, and they’re the first generation to be raised in a world that’s brimming with digital experiences.
horn and mane GenZ
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horn and mane AI
Artificial Intelligence can provide a variety of data-driven solutions that can scale and improve over time, creating substantial benefits for businesses, customers and employees.
horn and mane AI
Artificial Intelligence can provide a variety of data-driven solutions that can scale and improve over time, creating substantial benefits for businesses, customers and employees.
horn and mane AI
Artificial Intelligence can provide a variety of data-driven solutions that can scale and improve over time, creating substantial benefits for businesses, customers and employees.
online customer service
As online customer behaviours continue to evolve, so do the online channels that customers use to find answers to all of their questions.
online customer service
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online customer service
As online customer behaviours continue to evolve, so do the online channels that customers use to find answers to all of their questions.
If you’re not seeing the conversions that you want, take a step back and assess whether you’ve covered off the basics.
If you’re not seeing the conversions that you want, take a step back and assess whether you’ve covered off the basics.
If you’re not seeing the conversions that you want, take a step back and assess whether you’ve covered off the basics.
Snapchat, Advertising, Social Media, Generation Z
As businesses aim to ease their dependence on Facebook and Google, they’re turning to alternative platforms who can deliver the same benefits.
Snapchat, Advertising, Social Media, Generation Z
As businesses aim to ease their dependence on Facebook and Google, they’re turning to alternative platforms who can deliver the same benefits.
Snapchat, Advertising, Social Media, Generation Z
As businesses aim to ease their dependence on Facebook and Google, they’re turning to alternative platforms who can deliver the same benefits.
marketing content
New formats of content emerge every year. All of them have a time and place within a well-integrated marketing plan and can generate surprisingly efficient returns when layered in strategic and creative ways.
marketing content
New formats of content emerge every year. All of them have a time and place within a well-integrated marketing plan and can generate surprisingly efficient returns when layered in strategic and creative ways.
marketing content
New formats of content emerge every year. All of them have a time and place within a well-integrated marketing plan and can generate surprisingly efficient returns when layered in strategic and creative ways.
new social scene
Top trends to keep an eye on in 2021 if you’re interested in leveraging social media to drive traffic, deliver sales and attract new customers to your business.
new social scene
Top trends to keep an eye on in 2021 if you’re interested in leveraging social media to drive traffic, deliver sales and attract new customers to your business.
new social scene
Top trends to keep an eye on in 2021 if you’re interested in leveraging social media to drive traffic, deliver sales and attract new customers to your business.
Clubhouse app
Everyone is looking for more efficient and cost effective solutions to determine what their customers are looking for. And audio-based apps like Clubhouse might just be the solution.
Clubhouse app
Everyone is looking for more efficient and cost effective solutions to determine what their customers are looking for. And audio-based apps like Clubhouse might just be the solution.
Clubhouse app
Everyone is looking for more efficient and cost effective solutions to determine what their customers are looking for. And audio-based apps like Clubhouse might just be the solution.
luxury market
With the initial shock fading, luxury brands are now racing to find solutions to operate in a category that is being irreversibly disrupted by a virus that shows no signs of slowing down and the changing consumer behaviours that are an inevitable by-product of crisis.
luxury market
With the initial shock fading, luxury brands are now racing to find solutions to operate in a category that is being irreversibly disrupted by a virus that shows no signs of slowing down and the changing consumer behaviours that are an inevitable by-product of crisis.
luxury market
With the initial shock fading, luxury brands are now racing to find solutions to operate in a category that is being irreversibly disrupted by a virus that shows no signs of slowing down and the changing consumer behaviours that are an inevitable by-product of crisis.
Video Marketing Trends 2021
Video marketing is quickly emerging as the go-to format for marketers everywhere – a critical piece to any well integrated marketing plan.
Video Marketing Trends 2021
Video marketing is quickly emerging as the go-to format for marketers everywhere – a critical piece to any well integrated marketing plan.
Video Marketing Trends 2021
Video marketing is quickly emerging as the go-to format for marketers everywhere – a critical piece to any well integrated marketing plan.
Digital Trends 2021
Integrating data across multiple systems in an organization is crucial to creating one cohesive customer blueprint that can then be used to refine a seamless customer experience. Read our digital trends to watch in 2021.
Digital Trends 2021
Integrating data across multiple systems in an organization is crucial to creating one cohesive customer blueprint that can then be used to refine a seamless customer experience. Read our digital trends to watch in 2021.
Digital Trends 2021
Integrating data across multiple systems in an organization is crucial to creating one cohesive customer blueprint that can then be used to refine a seamless customer experience. Read our digital trends to watch in 2021.
What is SEO?
SEO. It may only be three letters long, but it is vital to your business and can make a huge difference in your digital marketing strategy.
What is SEO?
SEO. It may only be three letters long, but it is vital to your business and can make a huge difference in your digital marketing strategy.
What is SEO?
SEO. It may only be three letters long, but it is vital to your business and can make a huge difference in your digital marketing strategy.
Summer Sale Retail Posters
But like any successful relationship, you have to work hard to keep the romance alive.
Summer Sale Retail Posters
But like any successful relationship, you have to work hard to keep the romance alive.
Summer Sale Retail Posters
But like any successful relationship, you have to work hard to keep the romance alive.
Man listening to content on mobile phone
A good story is a powerful thing. If told well, a good story is memorable, emotionally engaging and can ignite our imagination.
Man listening to content on mobile phone
A good story is a powerful thing. If told well, a good story is memorable, emotionally engaging and can ignite our imagination.
Man listening to content on mobile phone
A good story is a powerful thing. If told well, a good story is memorable, emotionally engaging and can ignite our imagination.
Virtual Map of the World behind Computers
No matter your size, think about the positive impact that technology can have on your business.
Virtual Map of the World behind Computers
No matter your size, think about the positive impact that technology can have on your business.
Virtual Map of the World behind Computers
No matter your size, think about the positive impact that technology can have on your business.
3D Yellow Emojis
Emojis have changed our ‘language’ in the ever-evolving world of digital communication. The quick inclusion of an emoji in your text or email is an easy way to show the person on the other side how you’re feeling.
3D Yellow Emojis
Emojis have changed our ‘language’ in the ever-evolving world of digital communication. The quick inclusion of an emoji in your text or email is an easy way to show the person on the other side how you’re feeling.
3D Yellow Emojis
Emojis have changed our ‘language’ in the ever-evolving world of digital communication. The quick inclusion of an emoji in your text or email is an easy way to show the person on the other side how you’re feeling.
Cartoon of Robot and Boy
Chatbots, or if you prefer, “conversation agents” are just computer programs that can interact with people in the digital universe.
Cartoon of Robot and Boy
Chatbots, or if you prefer, “conversation agents” are just computer programs that can interact with people in the digital universe.
Cartoon of Robot and Boy
Chatbots, or if you prefer, “conversation agents” are just computer programs that can interact with people in the digital universe.

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