What is Social Commerce? And Why Should Companies Care?

Have you ever found yourself up at 2 am, scrolling mindlessly through your Instagram account, and suddenly coming across something that you just HAD to have? A pair of blue suede shoes, a perfect accent chair (in the perfect shade of orange) or maybe even a pair of brand new pajamas that make the ones that you’re wearing at that very moment seem just a little bit sad.

Studies have shown that shopping can actually make your brain release endorphins. People get a rush when they buy something. And new e-commerce channels are making it easier than ever to get a fix at 2 am, even when the mall is closed. Companies can now sell to prospective customers directly on social media. It’s as easy as clicking that “shop now” button.

Going to the mall with friends or family can still be fun, but businesses are getting wise to the fact that they can more easily target customers where they spend most of their time – Instagram and Facebook being two of their biggest opportunities. And what’s better than creating an experience where your customers can buy your product and then tell people about it all on the same page? It creates a completely organic intersection between commerce and advocacy.

For any retailer that sells online, social commerce represents a massive opportunity as e-commerce sales grow stronger year-over-year. With a simple click, customers can now browse, compare products, read reviews, and purchase directly through the platform that they’re on. Brands that are using their digital experiences as an opportunity to improve customer engagement are establishing a definite competitive advantage.

Companies have very little to lose and much more to gain by getting ahead of this growing opportunity. Share information with your audience and listen to the feedback to improve your products and services. Use the technology to give your customers a voice and a smooth purchase journey, and there is no denying the potential to drive sales.

More to explore:

The last two years have certainly taken a toll on high profile festival events like TIFF, but no one can argue that its organizers have poured their usual heart and soul into the event.
The last two years have certainly taken a toll on high profile festival events like TIFF, but no one can argue that its organizers have poured their usual heart and soul into the event.
The last two years have certainly taken a toll on high profile festival events like TIFF, but no one can argue that its organizers have poured their usual heart and soul into the event.
Daria Tcherkachina, Retail Director for Immersive Van Gogh, makes a leap from fashion retail to art, to join a forward-looking, digitally-savvy team seamlessly blending art and technology.
Daria Tcherkachina, Retail Director for Immersive Van Gogh, makes a leap from fashion retail to art, to join a forward-looking, digitally-savvy team seamlessly blending art and technology.
Daria Tcherkachina, Retail Director for Immersive Van Gogh, makes a leap from fashion retail to art, to join a forward-looking, digitally-savvy team seamlessly blending art and technology.
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Top lead generation trends continue to point towards website optimization and SEO, lead generation pages and sales funnels, email marketing, content marketing and paid advertising.
lead generation
Top lead generation trends continue to point towards website optimization and SEO, lead generation pages and sales funnels, email marketing, content marketing and paid advertising.
lead generation
Top lead generation trends continue to point towards website optimization and SEO, lead generation pages and sales funnels, email marketing, content marketing and paid advertising.
When it became clear that the 2021 Olympics would be primarily a broadcast event, brands appeared ready to pivot quickly, embracing virtual executions, story-rich content marketing & social media to engage audiences in new ways.
When it became clear that the 2021 Olympics would be primarily a broadcast event, brands appeared ready to pivot quickly, embracing virtual executions, story-rich content marketing & social media to engage audiences in new ways.
When it became clear that the 2021 Olympics would be primarily a broadcast event, brands appeared ready to pivot quickly, embracing virtual executions, story-rich content marketing & social media to engage audiences in new ways.
E-commerce is constantly evolving. Today, more than ever before, businesses are working hard to keep up with changing customer behaviours and demands. What is it that shoppers want?
E-commerce is constantly evolving. Today, more than ever before, businesses are working hard to keep up with changing customer behaviours and demands. What is it that shoppers want?
E-commerce is constantly evolving. Today, more than ever before, businesses are working hard to keep up with changing customer behaviours and demands. What is it that shoppers want?
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Rachelle Sequin has bravely taken control of the company’s day-to-day business operations with a sharp eye on the future and a fast-growing interest in all things digital. Best of all, she brings a unique point of view to our growing team and isn’t afraid to share it.
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Rachelle Sequin has bravely taken control of the company’s day-to-day business operations with a sharp eye on the future and a fast-growing interest in all things digital. Best of all, she brings a unique point of view to our growing team and isn’t afraid to share it.
Rachelle Seguin
Rachelle Sequin has bravely taken control of the company’s day-to-day business operations with a sharp eye on the future and a fast-growing interest in all things digital. Best of all, she brings a unique point of view to our growing team and isn’t afraid to share it.
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Millennials have historically been known for advocating for more flexible work conditions, but after a year of working from home and talk of permanent hybrid models on the horizon, concerns about work-life balance and the challenges of digital workplaces are now being brought to light.
Millennials working from home
Millennials have historically been known for advocating for more flexible work conditions, but after a year of working from home and talk of permanent hybrid models on the horizon, concerns about work-life balance and the challenges of digital workplaces are now being brought to light.
Millennials working from home
Millennials have historically been known for advocating for more flexible work conditions, but after a year of working from home and talk of permanent hybrid models on the horizon, concerns about work-life balance and the challenges of digital workplaces are now being brought to light.
google brand impressions
Your brand identity is the foundation that everything else rests on. And if it’s strong, it can protect your company during periods of stress and uncertainty.
google brand impressions
Your brand identity is the foundation that everything else rests on. And if it’s strong, it can protect your company during periods of stress and uncertainty.
google brand impressions
Your brand identity is the foundation that everything else rests on. And if it’s strong, it can protect your company during periods of stress and uncertainty.
Google SEO
Companies who aren’t marketing their products and services at the exact time that potential customers are looking for what they’re selling are leaving far too many sales on the table.
Google SEO
Companies who aren’t marketing their products and services at the exact time that potential customers are looking for what they’re selling are leaving far too many sales on the table.
Google SEO
Companies who aren’t marketing their products and services at the exact time that potential customers are looking for what they’re selling are leaving far too many sales on the table.
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The recruitment landscape is changing drastically as businesses start to reflect on talent management processes in an increasingly digital and virtual work world.
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The recruitment landscape is changing drastically as businesses start to reflect on talent management processes in an increasingly digital and virtual work world.
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The recruitment landscape is changing drastically as businesses start to reflect on talent management processes in an increasingly digital and virtual work world.
Nurturing customer relationships is more important than ever. Using an omni-channel approach to talk with your online audience will demonstrate your commitment to delivering value, not just closing a sale.
Nurturing customer relationships is more important than ever. Using an omni-channel approach to talk with your online audience will demonstrate your commitment to delivering value, not just closing a sale.
Nurturing customer relationships is more important than ever. Using an omni-channel approach to talk with your online audience will demonstrate your commitment to delivering value, not just closing a sale.
Horn and Mane genZ
Surrounded by computers and technology from birth, Gen Z has the enviable ability to effortlessly thread millions of micro-moments into one big life story.
Horn and Mane genZ
Surrounded by computers and technology from birth, Gen Z has the enviable ability to effortlessly thread millions of micro-moments into one big life story.
Horn and Mane genZ
Surrounded by computers and technology from birth, Gen Z has the enviable ability to effortlessly thread millions of micro-moments into one big life story.
Horn and Mane YouTube
A video platform powerhouse, YouTube is now the second-largest search engine in the world, second only to its parent company Google.
Horn and Mane YouTube
A video platform powerhouse, YouTube is now the second-largest search engine in the world, second only to its parent company Google.
Horn and Mane YouTube
A video platform powerhouse, YouTube is now the second-largest search engine in the world, second only to its parent company Google.
Horn and Mane Customer Strategy
In order to understand our customers, we need to step into their shoes from time to time. Only then can we earn the right to influence what they’re doing.
Horn and Mane Customer Strategy
In order to understand our customers, we need to step into their shoes from time to time. Only then can we earn the right to influence what they’re doing.
Horn and Mane Customer Strategy
In order to understand our customers, we need to step into their shoes from time to time. Only then can we earn the right to influence what they’re doing.
horn and mane GenZ
Technology was part of their daily lives at birth, and they’re the first generation to be raised in a world that’s brimming with digital experiences.
horn and mane GenZ
Technology was part of their daily lives at birth, and they’re the first generation to be raised in a world that’s brimming with digital experiences.
horn and mane GenZ
Technology was part of their daily lives at birth, and they’re the first generation to be raised in a world that’s brimming with digital experiences.
horn and mane AI
Artificial Intelligence can provide a variety of data-driven solutions that can scale and improve over time, creating substantial benefits for businesses, customers and employees.
horn and mane AI
Artificial Intelligence can provide a variety of data-driven solutions that can scale and improve over time, creating substantial benefits for businesses, customers and employees.
horn and mane AI
Artificial Intelligence can provide a variety of data-driven solutions that can scale and improve over time, creating substantial benefits for businesses, customers and employees.
online customer service
As online customer behaviours continue to evolve, so do the online channels that customers use to find answers to all of their questions.
online customer service
As online customer behaviours continue to evolve, so do the online channels that customers use to find answers to all of their questions.
online customer service
As online customer behaviours continue to evolve, so do the online channels that customers use to find answers to all of their questions.
If you’re not seeing the conversions that you want, take a step back and assess whether you’ve covered off the basics.
If you’re not seeing the conversions that you want, take a step back and assess whether you’ve covered off the basics.
If you’re not seeing the conversions that you want, take a step back and assess whether you’ve covered off the basics.
Snapchat, Advertising, Social Media, Generation Z
As businesses aim to ease their dependence on Facebook and Google, they’re turning to alternative platforms who can deliver the same benefits.
Snapchat, Advertising, Social Media, Generation Z
As businesses aim to ease their dependence on Facebook and Google, they’re turning to alternative platforms who can deliver the same benefits.
Snapchat, Advertising, Social Media, Generation Z
As businesses aim to ease their dependence on Facebook and Google, they’re turning to alternative platforms who can deliver the same benefits.
The last two years have certainly taken a toll on high profile festival events like TIFF, but no one can argue that its organizers have poured their usual heart and soul into the event.
The last two years have certainly taken a toll on high profile festival events like TIFF, but no one can argue that its organizers have poured their usual heart and soul into the event.
The last two years have certainly taken a toll on high profile festival events like TIFF, but no one can argue that its organizers have poured their usual heart and soul into the event.
Daria Tcherkachina, Retail Director for Immersive Van Gogh, makes a leap from fashion retail to art, to join a forward-looking, digitally-savvy team seamlessly blending art and technology.
Daria Tcherkachina, Retail Director for Immersive Van Gogh, makes a leap from fashion retail to art, to join a forward-looking, digitally-savvy team seamlessly blending art and technology.
Daria Tcherkachina, Retail Director for Immersive Van Gogh, makes a leap from fashion retail to art, to join a forward-looking, digitally-savvy team seamlessly blending art and technology.
lead generation
Top lead generation trends continue to point towards website optimization and SEO, lead generation pages and sales funnels, email marketing, content marketing and paid advertising.
lead generation
Top lead generation trends continue to point towards website optimization and SEO, lead generation pages and sales funnels, email marketing, content marketing and paid advertising.
lead generation
Top lead generation trends continue to point towards website optimization and SEO, lead generation pages and sales funnels, email marketing, content marketing and paid advertising.
When it became clear that the 2021 Olympics would be primarily a broadcast event, brands appeared ready to pivot quickly, embracing virtual executions, story-rich content marketing & social media to engage audiences in new ways.
When it became clear that the 2021 Olympics would be primarily a broadcast event, brands appeared ready to pivot quickly, embracing virtual executions, story-rich content marketing & social media to engage audiences in new ways.
When it became clear that the 2021 Olympics would be primarily a broadcast event, brands appeared ready to pivot quickly, embracing virtual executions, story-rich content marketing & social media to engage audiences in new ways.
E-commerce is constantly evolving. Today, more than ever before, businesses are working hard to keep up with changing customer behaviours and demands. What is it that shoppers want?
E-commerce is constantly evolving. Today, more than ever before, businesses are working hard to keep up with changing customer behaviours and demands. What is it that shoppers want?
E-commerce is constantly evolving. Today, more than ever before, businesses are working hard to keep up with changing customer behaviours and demands. What is it that shoppers want?
Rachelle Seguin
Rachelle Sequin has bravely taken control of the company’s day-to-day business operations with a sharp eye on the future and a fast-growing interest in all things digital. Best of all, she brings a unique point of view to our growing team and isn’t afraid to share it.
Rachelle Seguin
Rachelle Sequin has bravely taken control of the company’s day-to-day business operations with a sharp eye on the future and a fast-growing interest in all things digital. Best of all, she brings a unique point of view to our growing team and isn’t afraid to share it.
Rachelle Seguin
Rachelle Sequin has bravely taken control of the company’s day-to-day business operations with a sharp eye on the future and a fast-growing interest in all things digital. Best of all, she brings a unique point of view to our growing team and isn’t afraid to share it.
Millennials working from home
Millennials have historically been known for advocating for more flexible work conditions, but after a year of working from home and talk of permanent hybrid models on the horizon, concerns about work-life balance and the challenges of digital workplaces are now being brought to light.
Millennials working from home
Millennials have historically been known for advocating for more flexible work conditions, but after a year of working from home and talk of permanent hybrid models on the horizon, concerns about work-life balance and the challenges of digital workplaces are now being brought to light.
Millennials working from home
Millennials have historically been known for advocating for more flexible work conditions, but after a year of working from home and talk of permanent hybrid models on the horizon, concerns about work-life balance and the challenges of digital workplaces are now being brought to light.
google brand impressions
Your brand identity is the foundation that everything else rests on. And if it’s strong, it can protect your company during periods of stress and uncertainty.
google brand impressions
Your brand identity is the foundation that everything else rests on. And if it’s strong, it can protect your company during periods of stress and uncertainty.
google brand impressions
Your brand identity is the foundation that everything else rests on. And if it’s strong, it can protect your company during periods of stress and uncertainty.
Google SEO
Companies who aren’t marketing their products and services at the exact time that potential customers are looking for what they’re selling are leaving far too many sales on the table.
Google SEO
Companies who aren’t marketing their products and services at the exact time that potential customers are looking for what they’re selling are leaving far too many sales on the table.
Google SEO
Companies who aren’t marketing their products and services at the exact time that potential customers are looking for what they’re selling are leaving far too many sales on the table.
Horn and Mane Hire
The recruitment landscape is changing drastically as businesses start to reflect on talent management processes in an increasingly digital and virtual work world.
Horn and Mane Hire
The recruitment landscape is changing drastically as businesses start to reflect on talent management processes in an increasingly digital and virtual work world.
Horn and Mane Hire
The recruitment landscape is changing drastically as businesses start to reflect on talent management processes in an increasingly digital and virtual work world.
Nurturing customer relationships is more important than ever. Using an omni-channel approach to talk with your online audience will demonstrate your commitment to delivering value, not just closing a sale.
Nurturing customer relationships is more important than ever. Using an omni-channel approach to talk with your online audience will demonstrate your commitment to delivering value, not just closing a sale.
Nurturing customer relationships is more important than ever. Using an omni-channel approach to talk with your online audience will demonstrate your commitment to delivering value, not just closing a sale.
Horn and Mane genZ
Surrounded by computers and technology from birth, Gen Z has the enviable ability to effortlessly thread millions of micro-moments into one big life story.
Horn and Mane genZ
Surrounded by computers and technology from birth, Gen Z has the enviable ability to effortlessly thread millions of micro-moments into one big life story.
Horn and Mane genZ
Surrounded by computers and technology from birth, Gen Z has the enviable ability to effortlessly thread millions of micro-moments into one big life story.
Horn and Mane YouTube
A video platform powerhouse, YouTube is now the second-largest search engine in the world, second only to its parent company Google.
Horn and Mane YouTube
A video platform powerhouse, YouTube is now the second-largest search engine in the world, second only to its parent company Google.
Horn and Mane YouTube
A video platform powerhouse, YouTube is now the second-largest search engine in the world, second only to its parent company Google.
Horn and Mane Customer Strategy
In order to understand our customers, we need to step into their shoes from time to time. Only then can we earn the right to influence what they’re doing.
Horn and Mane Customer Strategy
In order to understand our customers, we need to step into their shoes from time to time. Only then can we earn the right to influence what they’re doing.
Horn and Mane Customer Strategy
In order to understand our customers, we need to step into their shoes from time to time. Only then can we earn the right to influence what they’re doing.
horn and mane GenZ
Technology was part of their daily lives at birth, and they’re the first generation to be raised in a world that’s brimming with digital experiences.
horn and mane GenZ
Technology was part of their daily lives at birth, and they’re the first generation to be raised in a world that’s brimming with digital experiences.
horn and mane GenZ
Technology was part of their daily lives at birth, and they’re the first generation to be raised in a world that’s brimming with digital experiences.
horn and mane AI
Artificial Intelligence can provide a variety of data-driven solutions that can scale and improve over time, creating substantial benefits for businesses, customers and employees.
horn and mane AI
Artificial Intelligence can provide a variety of data-driven solutions that can scale and improve over time, creating substantial benefits for businesses, customers and employees.
horn and mane AI
Artificial Intelligence can provide a variety of data-driven solutions that can scale and improve over time, creating substantial benefits for businesses, customers and employees.
online customer service
As online customer behaviours continue to evolve, so do the online channels that customers use to find answers to all of their questions.
online customer service
As online customer behaviours continue to evolve, so do the online channels that customers use to find answers to all of their questions.
online customer service
As online customer behaviours continue to evolve, so do the online channels that customers use to find answers to all of their questions.
If you’re not seeing the conversions that you want, take a step back and assess whether you’ve covered off the basics.
If you’re not seeing the conversions that you want, take a step back and assess whether you’ve covered off the basics.
If you’re not seeing the conversions that you want, take a step back and assess whether you’ve covered off the basics.
Snapchat, Advertising, Social Media, Generation Z
As businesses aim to ease their dependence on Facebook and Google, they’re turning to alternative platforms who can deliver the same benefits.
Snapchat, Advertising, Social Media, Generation Z
As businesses aim to ease their dependence on Facebook and Google, they’re turning to alternative platforms who can deliver the same benefits.
Snapchat, Advertising, Social Media, Generation Z
As businesses aim to ease their dependence on Facebook and Google, they’re turning to alternative platforms who can deliver the same benefits.

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