Why are Podcasts so popular?

Share on facebook
Share on twitter
Share on linkedin
Share on email
Man listening to content on mobile phone

A good story is a powerful thing. Think of the crazy tales you’ve heard told around the family dinner table or your favourite bedtime story when you were little. If told well, a good story is memorable, emotionally engaging, and can ignite our imagination. Good stories also have the power to teach us new things that inspire us to try new things and ask important questions.

Today, we have the luxury of looking for new stories across many different media. One that’s currently growing in popularity is the podcast. Podcasts are episodic forms of audio broadcasting, that can be accessed from just about anywhere. They can be downloaded directly to your smartphone so you can listen at your leisure while commuting to work, working out or just relaxing at home.

3 simple things to remember when creating a story for a Podcast

A well-produced podcast will generate…

Connection 
A good story can build familiarity and a sense of community among your listeners. Stronger relationships with a brand lead to improved conversion as people are more likely to buy something from a trusted friend than a stranger.

Engagement
Podcasts are an opportunity to bring listeners into your social media community to continue the conversation. Listen to what your current and prospective customers are saying and use the insights that you collect when designing your sales strategies.

Presence
The subject matter that you cover in your podcasts can highlight your expertise and help you stand out from the competition. Delivering relevant content to your audience can also help you build authority among industry peers.

Informative and engaging content, anchored in fact, data or science, is often the most effective vehicle for exerting influence over an audience that’s already looking for the solutions that you can provide.  Podcasts are a simple and cost-effective way to deliver information to new and existing customers. Wrap that information up in a good story that’s easily accessible to people on the move, and you just might trigger that next big conversation.

More to explore:

3D Yellow Emojis
Emojis have changed our ‘language’ in the ever-evolving world of digital communication. The quick inclusion of an emoji in your text or email is an easy way to show the person on the other side how you’re feeling.
3D Yellow Emojis
Emojis have changed our ‘language’ in the ever-evolving world of digital communication. The quick inclusion of an emoji in your text or email is an easy way to show the person on the other side how you’re feeling.
3D Yellow Emojis
Emojis have changed our ‘language’ in the ever-evolving world of digital communication. The quick inclusion of an emoji in your text or email is an easy way to show the person on the other side how you’re feeling.
Cartoon of Robot and Boy
Chatbots, or if you prefer, “conversation agents” are just computer programs that can interact with people in the digital universe.
Cartoon of Robot and Boy
Chatbots, or if you prefer, “conversation agents” are just computer programs that can interact with people in the digital universe.
Cartoon of Robot and Boy
Chatbots, or if you prefer, “conversation agents” are just computer programs that can interact with people in the digital universe.
Ball of computer cables
Change is hard. And wrapping your head around a term like Digital Disruption just sounds painful.
Ball of computer cables
Change is hard. And wrapping your head around a term like Digital Disruption just sounds painful.
Ball of computer cables
Change is hard. And wrapping your head around a term like Digital Disruption just sounds painful.
Young woman with shopping bags
Have you ever found yourself up at 2 am, scrolling mindlessly through your Instagram account, and suddenly coming across something that you just HAD to have?
Young woman with shopping bags
Have you ever found yourself up at 2 am, scrolling mindlessly through your Instagram account, and suddenly coming across something that you just HAD to have?
Young woman with shopping bags
Have you ever found yourself up at 2 am, scrolling mindlessly through your Instagram account, and suddenly coming across something that you just HAD to have?
3D Yellow Emojis
Emojis have changed our ‘language’ in the ever-evolving world of digital communication. The quick inclusion of an emoji in your text or email is an easy way to show the person on the other side how you’re feeling.
3D Yellow Emojis
Emojis have changed our ‘language’ in the ever-evolving world of digital communication. The quick inclusion of an emoji in your text or email is an easy way to show the person on the other side how you’re feeling.
3D Yellow Emojis
Emojis have changed our ‘language’ in the ever-evolving world of digital communication. The quick inclusion of an emoji in your text or email is an easy way to show the person on the other side how you’re feeling.
Cartoon of Robot and Boy
Chatbots, or if you prefer, “conversation agents” are just computer programs that can interact with people in the digital universe.
Cartoon of Robot and Boy
Chatbots, or if you prefer, “conversation agents” are just computer programs that can interact with people in the digital universe.
Cartoon of Robot and Boy
Chatbots, or if you prefer, “conversation agents” are just computer programs that can interact with people in the digital universe.
Ball of computer cables
Change is hard. And wrapping your head around a term like Digital Disruption just sounds painful.
Ball of computer cables
Change is hard. And wrapping your head around a term like Digital Disruption just sounds painful.
Ball of computer cables
Change is hard. And wrapping your head around a term like Digital Disruption just sounds painful.
Young woman with shopping bags
Have you ever found yourself up at 2 am, scrolling mindlessly through your Instagram account, and suddenly coming across something that you just HAD to have?
Young woman with shopping bags
Have you ever found yourself up at 2 am, scrolling mindlessly through your Instagram account, and suddenly coming across something that you just HAD to have?
Young woman with shopping bags
Have you ever found yourself up at 2 am, scrolling mindlessly through your Instagram account, and suddenly coming across something that you just HAD to have?

Subscribe to our Points of View newsletter.

Perspectives from inside Horn and Mane.
A global point of view from our
digital experts around the world.

We’re committed to your privacy. Horn and Mane Inc. uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our privacy policy.