A good story is a powerful thing. Think of the crazy tales you’ve heard told around the family dinner table or your favourite bedtime story when you were little. If told well, a good story is memorable, emotionally engaging, and can ignite our imagination. Good stories also have the power to teach us new things that inspire us to try new things and ask important questions.
Today, we have the luxury of looking for new stories across many different media. One that’s currently growing in popularity is the podcast. Podcasts are episodic forms of audio broadcasting, that can be accessed from just about anywhere. They can be downloaded directly to your smartphone so you can listen at your leisure while commuting to work, working out or just relaxing at home.
3 simple things to remember when creating a story for a Podcast
A well-produced podcast will generate…
Connection
A good story can build familiarity and a sense of community among your listeners. Stronger relationships with a brand lead to improved conversion as people are more likely to buy something from a trusted friend than a stranger.
Engagement
Podcasts are an opportunity to bring listeners into your social media community to continue the conversation. Listen to what your current and prospective customers are saying and use the insights that you collect when designing your sales strategies.
Presence
The subject matter that you cover in your podcasts can highlight your expertise and help you stand out from the competition. Delivering relevant content to your audience can also help you build authority among industry peers.
Informative and engaging content, anchored in fact, data or science, is often the most effective vehicle for exerting influence over an audience that’s already looking for the solutions that you can provide. Podcasts are a simple and cost-effective way to deliver information to new and existing customers. Wrap that information up in a good story that’s easily accessible to people on the move, and you just might trigger that next big conversation.
