Technology is changing Digital Marketing

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Virtual Map of the World behind Computers

It’s not unusual to be afraid of something that we don’t understand. It’s also easy to get comfortable in the things that we know best. Unfortunately, it can often be at the expense of our taking in important new information and skills. The ability (and willingness) to see the benefits of new ideas is essential to setting ourselves up for growth. Change and innovation in business is necessary to improve products, services, efficiency, and ultimately profitability.

Digital marketing is made up of a lot of moving parts. Being open to innovation can help you recognize opportunities, anticipate changes in the market, and stay ahead of your competition. Remember when people thought that Facebook, Twitter, and the iPhone sounded like crazy ideas?

Things are changing at record speed. And sales and marketing teams have more options than ever to connect with their audience in more creative and efficient ways. Here are a few things to pay attention to:

High-speed Connections
5G Superfast – Speed is vital to your website’s success. Site speed and fast pages mean improved performance and consumer satisfaction. People don’t like to wait. They want what they want immediately.

Growing use of AI (Artificial Intelligence)
AI continues to change the world. It can provide businesses more access to a user’s behavioral attitudes, demographics, and even emotions. This will enable companies to understand their customers better – such as why a customer visits their website.

Chatbots
Chatbots provide instant responses to customers via chat. These virtual assistants can answer most customers’ queries around the clock, and experts say that chatbots will save businesses billions a year in the not so distant future.

Computer Vision
There are actually computers today that can absorb high dimensional data from digital images and videos and then automate tasks our own human eyes can do. With the billions of images shared daily on social media, computer vision is used for social media analysis and helps to discover brand mentions, product issues, and can even work with face recognition.

Voice Search 
With a high percentage of all searches being voice searches, more companies will likely incorporate voice input into their plans. Brands will need to make sure that the content on their websites is relevant and up to date for consumers, thus adding value to SEO and the growth of a mobile-friendly movement.

Virtual Reality (Augmented Reality)
Virtual Reality (VR) implies an experience that shuts out the physical world. Augmented Reality (AR) adds something new to our current reality or live view, often by using the camera on a smartphone. More companies will launch VR and AR marketing initiatives as they continue to shape the future of digital marketing. These immersive technologies offer new ways to interact with customers and create a more exciting digital experience.

Shoppable Posts
Shoppable posts allow consumers to buy the product directly from the picture or video they are viewing. They can click on a “Buy Now” option by merely hovering their cursor over the image or video.

Personalized and Hyper-Targeted Advertising 
Personalized ads are more appealing to customers as traditional and generic ads are proving to be ineffective and even tiring to many. Going forward, marketers will produce more personalized and targeted experiences for new and returning customers. In the same way you use a person’s name in an email to personalize it.

Social Messaging Apps
Using apps like WhatsApp, Facebook Messenger, and WeChat are becoming popular ways for a business to interact with its customers. Yet another way to make your brand more personal.

Video Marketing
Video marketing is a significant marketing trend today that can work on any platform. Many consumers prefer short videos or live broadcasts to learn more about a product or service.

No matter your size, think about the positive impact that technology can have on your business and proactively take advantage of new ideas to improve customer engagement and profits. And remember, it doesn’t have to be an overwhelming change. Simple and incremental advancements to any area of your company will eventually deliver returns.

More to explore:

When it became clear that the 2021 Olympics would be primarily a broadcast event, brands appeared ready to pivot quickly, embracing virtual executions, story-rich content marketing & social media to engage audiences in new ways.
When it became clear that the 2021 Olympics would be primarily a broadcast event, brands appeared ready to pivot quickly, embracing virtual executions, story-rich content marketing & social media to engage audiences in new ways.
When it became clear that the 2021 Olympics would be primarily a broadcast event, brands appeared ready to pivot quickly, embracing virtual executions, story-rich content marketing & social media to engage audiences in new ways.
E-commerce is constantly evolving. Today, more than ever before, businesses are working hard to keep up with changing customer behaviours and demands. What is it that shoppers want?
E-commerce is constantly evolving. Today, more than ever before, businesses are working hard to keep up with changing customer behaviours and demands. What is it that shoppers want?
E-commerce is constantly evolving. Today, more than ever before, businesses are working hard to keep up with changing customer behaviours and demands. What is it that shoppers want?
Rachelle Seguin
Rachelle Sequin has bravely taken control of the company’s day-to-day business operations with a sharp eye on the future and a fast-growing interest in all things digital. Best of all, she brings a unique point of view to our growing team and isn’t afraid to share it.
Rachelle Seguin
Rachelle Sequin has bravely taken control of the company’s day-to-day business operations with a sharp eye on the future and a fast-growing interest in all things digital. Best of all, she brings a unique point of view to our growing team and isn’t afraid to share it.
Rachelle Seguin
Rachelle Sequin has bravely taken control of the company’s day-to-day business operations with a sharp eye on the future and a fast-growing interest in all things digital. Best of all, she brings a unique point of view to our growing team and isn’t afraid to share it.
Millennials working from home
Millennials have historically been known for advocating for more flexible work conditions, but after a year of working from home and talk of permanent hybrid models on the horizon, concerns about work-life balance and the challenges of digital workplaces are now being brought to light.
Millennials working from home
Millennials have historically been known for advocating for more flexible work conditions, but after a year of working from home and talk of permanent hybrid models on the horizon, concerns about work-life balance and the challenges of digital workplaces are now being brought to light.
Millennials working from home
Millennials have historically been known for advocating for more flexible work conditions, but after a year of working from home and talk of permanent hybrid models on the horizon, concerns about work-life balance and the challenges of digital workplaces are now being brought to light.
google brand impressions
Your brand identity is the foundation that everything else rests on. And if it’s strong, it can protect your company during periods of stress and uncertainty.
google brand impressions
Your brand identity is the foundation that everything else rests on. And if it’s strong, it can protect your company during periods of stress and uncertainty.
google brand impressions
Your brand identity is the foundation that everything else rests on. And if it’s strong, it can protect your company during periods of stress and uncertainty.
Google SEO
Companies who aren’t marketing their products and services at the exact time that potential customers are looking for what they’re selling are leaving far too many sales on the table.
Google SEO
Companies who aren’t marketing their products and services at the exact time that potential customers are looking for what they’re selling are leaving far too many sales on the table.
Google SEO
Companies who aren’t marketing their products and services at the exact time that potential customers are looking for what they’re selling are leaving far too many sales on the table.
Horn and Mane Hire
The recruitment landscape is changing drastically as businesses start to reflect on talent management processes in an increasingly digital and virtual work world.
Horn and Mane Hire
The recruitment landscape is changing drastically as businesses start to reflect on talent management processes in an increasingly digital and virtual work world.
Horn and Mane Hire
The recruitment landscape is changing drastically as businesses start to reflect on talent management processes in an increasingly digital and virtual work world.
Nurturing customer relationships is more important than ever. Using an omni-channel approach to talk with your online audience will demonstrate your commitment to delivering value, not just closing a sale.
Nurturing customer relationships is more important than ever. Using an omni-channel approach to talk with your online audience will demonstrate your commitment to delivering value, not just closing a sale.
Nurturing customer relationships is more important than ever. Using an omni-channel approach to talk with your online audience will demonstrate your commitment to delivering value, not just closing a sale.
Horn and Mane genZ
Surrounded by computers and technology from birth, Gen Z has the enviable ability to effortlessly thread millions of micro-moments into one big life story.
Horn and Mane genZ
Surrounded by computers and technology from birth, Gen Z has the enviable ability to effortlessly thread millions of micro-moments into one big life story.
Horn and Mane genZ
Surrounded by computers and technology from birth, Gen Z has the enviable ability to effortlessly thread millions of micro-moments into one big life story.
Horn and Mane YouTube
A video platform powerhouse, YouTube is now the second-largest search engine in the world, second only to its parent company Google.
Horn and Mane YouTube
A video platform powerhouse, YouTube is now the second-largest search engine in the world, second only to its parent company Google.
Horn and Mane YouTube
A video platform powerhouse, YouTube is now the second-largest search engine in the world, second only to its parent company Google.
Horn and Mane Customer Strategy
In order to understand our customers, we need to step into their shoes from time to time. Only then can we earn the right to influence what they’re doing.
Horn and Mane Customer Strategy
In order to understand our customers, we need to step into their shoes from time to time. Only then can we earn the right to influence what they’re doing.
Horn and Mane Customer Strategy
In order to understand our customers, we need to step into their shoes from time to time. Only then can we earn the right to influence what they’re doing.
horn and mane GenZ
Technology was part of their daily lives at birth, and they’re the first generation to be raised in a world that’s brimming with digital experiences.
horn and mane GenZ
Technology was part of their daily lives at birth, and they’re the first generation to be raised in a world that’s brimming with digital experiences.
horn and mane GenZ
Technology was part of their daily lives at birth, and they’re the first generation to be raised in a world that’s brimming with digital experiences.
horn and mane AI
Artificial Intelligence can provide a variety of data-driven solutions that can scale and improve over time, creating substantial benefits for businesses, customers and employees.
horn and mane AI
Artificial Intelligence can provide a variety of data-driven solutions that can scale and improve over time, creating substantial benefits for businesses, customers and employees.
horn and mane AI
Artificial Intelligence can provide a variety of data-driven solutions that can scale and improve over time, creating substantial benefits for businesses, customers and employees.
online customer service
As online customer behaviours continue to evolve, so do the online channels that customers use to find answers to all of their questions.
online customer service
As online customer behaviours continue to evolve, so do the online channels that customers use to find answers to all of their questions.
online customer service
As online customer behaviours continue to evolve, so do the online channels that customers use to find answers to all of their questions.
If you’re not seeing the conversions that you want, take a step back and assess whether you’ve covered off the basics.
If you’re not seeing the conversions that you want, take a step back and assess whether you’ve covered off the basics.
If you’re not seeing the conversions that you want, take a step back and assess whether you’ve covered off the basics.
Snapchat, Advertising, Social Media, Generation Z
As businesses aim to ease their dependence on Facebook and Google, they’re turning to alternative platforms who can deliver the same benefits.
Snapchat, Advertising, Social Media, Generation Z
As businesses aim to ease their dependence on Facebook and Google, they’re turning to alternative platforms who can deliver the same benefits.
Snapchat, Advertising, Social Media, Generation Z
As businesses aim to ease their dependence on Facebook and Google, they’re turning to alternative platforms who can deliver the same benefits.
marketing content
New formats of content emerge every year. All of them have a time and place within a well-integrated marketing plan and can generate surprisingly efficient returns when layered in strategic and creative ways.
marketing content
New formats of content emerge every year. All of them have a time and place within a well-integrated marketing plan and can generate surprisingly efficient returns when layered in strategic and creative ways.
marketing content
New formats of content emerge every year. All of them have a time and place within a well-integrated marketing plan and can generate surprisingly efficient returns when layered in strategic and creative ways.
new social scene
Top trends to keep an eye on in 2021 if you’re interested in leveraging social media to drive traffic, deliver sales and attract new customers to your business.
new social scene
Top trends to keep an eye on in 2021 if you’re interested in leveraging social media to drive traffic, deliver sales and attract new customers to your business.
new social scene
Top trends to keep an eye on in 2021 if you’re interested in leveraging social media to drive traffic, deliver sales and attract new customers to your business.
Clubhouse app
Everyone is looking for more efficient and cost effective solutions to determine what their customers are looking for. And audio-based apps like Clubhouse might just be the solution.
Clubhouse app
Everyone is looking for more efficient and cost effective solutions to determine what their customers are looking for. And audio-based apps like Clubhouse might just be the solution.
Clubhouse app
Everyone is looking for more efficient and cost effective solutions to determine what their customers are looking for. And audio-based apps like Clubhouse might just be the solution.
When it became clear that the 2021 Olympics would be primarily a broadcast event, brands appeared ready to pivot quickly, embracing virtual executions, story-rich content marketing & social media to engage audiences in new ways.
When it became clear that the 2021 Olympics would be primarily a broadcast event, brands appeared ready to pivot quickly, embracing virtual executions, story-rich content marketing & social media to engage audiences in new ways.
When it became clear that the 2021 Olympics would be primarily a broadcast event, brands appeared ready to pivot quickly, embracing virtual executions, story-rich content marketing & social media to engage audiences in new ways.
E-commerce is constantly evolving. Today, more than ever before, businesses are working hard to keep up with changing customer behaviours and demands. What is it that shoppers want?
E-commerce is constantly evolving. Today, more than ever before, businesses are working hard to keep up with changing customer behaviours and demands. What is it that shoppers want?
E-commerce is constantly evolving. Today, more than ever before, businesses are working hard to keep up with changing customer behaviours and demands. What is it that shoppers want?
Rachelle Seguin
Rachelle Sequin has bravely taken control of the company’s day-to-day business operations with a sharp eye on the future and a fast-growing interest in all things digital. Best of all, she brings a unique point of view to our growing team and isn’t afraid to share it.
Rachelle Seguin
Rachelle Sequin has bravely taken control of the company’s day-to-day business operations with a sharp eye on the future and a fast-growing interest in all things digital. Best of all, she brings a unique point of view to our growing team and isn’t afraid to share it.
Rachelle Seguin
Rachelle Sequin has bravely taken control of the company’s day-to-day business operations with a sharp eye on the future and a fast-growing interest in all things digital. Best of all, she brings a unique point of view to our growing team and isn’t afraid to share it.
Millennials working from home
Millennials have historically been known for advocating for more flexible work conditions, but after a year of working from home and talk of permanent hybrid models on the horizon, concerns about work-life balance and the challenges of digital workplaces are now being brought to light.
Millennials working from home
Millennials have historically been known for advocating for more flexible work conditions, but after a year of working from home and talk of permanent hybrid models on the horizon, concerns about work-life balance and the challenges of digital workplaces are now being brought to light.
Millennials working from home
Millennials have historically been known for advocating for more flexible work conditions, but after a year of working from home and talk of permanent hybrid models on the horizon, concerns about work-life balance and the challenges of digital workplaces are now being brought to light.
google brand impressions
Your brand identity is the foundation that everything else rests on. And if it’s strong, it can protect your company during periods of stress and uncertainty.
google brand impressions
Your brand identity is the foundation that everything else rests on. And if it’s strong, it can protect your company during periods of stress and uncertainty.
google brand impressions
Your brand identity is the foundation that everything else rests on. And if it’s strong, it can protect your company during periods of stress and uncertainty.
Google SEO
Companies who aren’t marketing their products and services at the exact time that potential customers are looking for what they’re selling are leaving far too many sales on the table.
Google SEO
Companies who aren’t marketing their products and services at the exact time that potential customers are looking for what they’re selling are leaving far too many sales on the table.
Google SEO
Companies who aren’t marketing their products and services at the exact time that potential customers are looking for what they’re selling are leaving far too many sales on the table.
Horn and Mane Hire
The recruitment landscape is changing drastically as businesses start to reflect on talent management processes in an increasingly digital and virtual work world.
Horn and Mane Hire
The recruitment landscape is changing drastically as businesses start to reflect on talent management processes in an increasingly digital and virtual work world.
Horn and Mane Hire
The recruitment landscape is changing drastically as businesses start to reflect on talent management processes in an increasingly digital and virtual work world.
Nurturing customer relationships is more important than ever. Using an omni-channel approach to talk with your online audience will demonstrate your commitment to delivering value, not just closing a sale.
Nurturing customer relationships is more important than ever. Using an omni-channel approach to talk with your online audience will demonstrate your commitment to delivering value, not just closing a sale.
Nurturing customer relationships is more important than ever. Using an omni-channel approach to talk with your online audience will demonstrate your commitment to delivering value, not just closing a sale.
Horn and Mane genZ
Surrounded by computers and technology from birth, Gen Z has the enviable ability to effortlessly thread millions of micro-moments into one big life story.
Horn and Mane genZ
Surrounded by computers and technology from birth, Gen Z has the enviable ability to effortlessly thread millions of micro-moments into one big life story.
Horn and Mane genZ
Surrounded by computers and technology from birth, Gen Z has the enviable ability to effortlessly thread millions of micro-moments into one big life story.
Horn and Mane YouTube
A video platform powerhouse, YouTube is now the second-largest search engine in the world, second only to its parent company Google.
Horn and Mane YouTube
A video platform powerhouse, YouTube is now the second-largest search engine in the world, second only to its parent company Google.
Horn and Mane YouTube
A video platform powerhouse, YouTube is now the second-largest search engine in the world, second only to its parent company Google.
Horn and Mane Customer Strategy
In order to understand our customers, we need to step into their shoes from time to time. Only then can we earn the right to influence what they’re doing.
Horn and Mane Customer Strategy
In order to understand our customers, we need to step into their shoes from time to time. Only then can we earn the right to influence what they’re doing.
Horn and Mane Customer Strategy
In order to understand our customers, we need to step into their shoes from time to time. Only then can we earn the right to influence what they’re doing.
horn and mane GenZ
Technology was part of their daily lives at birth, and they’re the first generation to be raised in a world that’s brimming with digital experiences.
horn and mane GenZ
Technology was part of their daily lives at birth, and they’re the first generation to be raised in a world that’s brimming with digital experiences.
horn and mane GenZ
Technology was part of their daily lives at birth, and they’re the first generation to be raised in a world that’s brimming with digital experiences.
horn and mane AI
Artificial Intelligence can provide a variety of data-driven solutions that can scale and improve over time, creating substantial benefits for businesses, customers and employees.
horn and mane AI
Artificial Intelligence can provide a variety of data-driven solutions that can scale and improve over time, creating substantial benefits for businesses, customers and employees.
horn and mane AI
Artificial Intelligence can provide a variety of data-driven solutions that can scale and improve over time, creating substantial benefits for businesses, customers and employees.
online customer service
As online customer behaviours continue to evolve, so do the online channels that customers use to find answers to all of their questions.
online customer service
As online customer behaviours continue to evolve, so do the online channels that customers use to find answers to all of their questions.
online customer service
As online customer behaviours continue to evolve, so do the online channels that customers use to find answers to all of their questions.
If you’re not seeing the conversions that you want, take a step back and assess whether you’ve covered off the basics.
If you’re not seeing the conversions that you want, take a step back and assess whether you’ve covered off the basics.
If you’re not seeing the conversions that you want, take a step back and assess whether you’ve covered off the basics.
Snapchat, Advertising, Social Media, Generation Z
As businesses aim to ease their dependence on Facebook and Google, they’re turning to alternative platforms who can deliver the same benefits.
Snapchat, Advertising, Social Media, Generation Z
As businesses aim to ease their dependence on Facebook and Google, they’re turning to alternative platforms who can deliver the same benefits.
Snapchat, Advertising, Social Media, Generation Z
As businesses aim to ease their dependence on Facebook and Google, they’re turning to alternative platforms who can deliver the same benefits.
marketing content
New formats of content emerge every year. All of them have a time and place within a well-integrated marketing plan and can generate surprisingly efficient returns when layered in strategic and creative ways.
marketing content
New formats of content emerge every year. All of them have a time and place within a well-integrated marketing plan and can generate surprisingly efficient returns when layered in strategic and creative ways.
marketing content
New formats of content emerge every year. All of them have a time and place within a well-integrated marketing plan and can generate surprisingly efficient returns when layered in strategic and creative ways.
new social scene
Top trends to keep an eye on in 2021 if you’re interested in leveraging social media to drive traffic, deliver sales and attract new customers to your business.
new social scene
Top trends to keep an eye on in 2021 if you’re interested in leveraging social media to drive traffic, deliver sales and attract new customers to your business.
new social scene
Top trends to keep an eye on in 2021 if you’re interested in leveraging social media to drive traffic, deliver sales and attract new customers to your business.
Clubhouse app
Everyone is looking for more efficient and cost effective solutions to determine what their customers are looking for. And audio-based apps like Clubhouse might just be the solution.
Clubhouse app
Everyone is looking for more efficient and cost effective solutions to determine what their customers are looking for. And audio-based apps like Clubhouse might just be the solution.
Clubhouse app
Everyone is looking for more efficient and cost effective solutions to determine what their customers are looking for. And audio-based apps like Clubhouse might just be the solution.

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