Nothing builds a stronger connection than Email Marketing

Share on facebook
Share on twitter
Share on linkedin
Share on email
Summer Sale Retail Posters

Email marketing is a lot like personal relationships. It can start off strong, with everyone excited about what’s coming next.  But after a little bit of time, it can start to feel a bit repetitive (or even worse, boring) and you might be tempted to look around for something new.

The growing popularity of social media over the last decade even convinced some companies to move dollars away from hard-working email marketing efforts to focus on platforms that gave them more freedom to develop sexier content executions. Some of us were starting to think that email would be pushed aside.

Thankfully, like a lot of long-term relationships, email stood the test of time, and today remains one of the most effective communication channels out there for generating leads, building customer loyalty, and encouraging word of mouth. Even better, when you pair it with all of those sexy social channels, the integrated efforts can be extraordinary.

But when people let you into their inboxes, you owe it to them to deliver content that’s relevant, informative and engaging. Successful customer relationships can be nurtured with regular communication.  But that communication must convey the following sentiments:

Trust
The first step is creating high-quality content that is shared in a consistent way. Confidence in your brand will grow stronger over time if you build subject matter authority in your niche with relevant, well produced and timely information.

Respect
Always be completely honest and transparent with your audience. When you first connect, tell them how you intend to communicate with them, what you will send, and how often. And don’t forget to make people feel like they’re a part of your community.

Loyalty
Your most loyal customers deserve your loyalty in return. They deserve extra special attention because they’re likely your biggest advocates. And it’s the little things that will make a big difference here – remember birthdays and anniversaries, provide exclusive access to special content and regularly invite these customers to share their thoughts with you so that you can continue to improve their experience.

More to explore:

The last two years have certainly taken a toll on high profile festival events like TIFF, but no one can argue that its organizers have poured their usual heart and soul into the event.
The last two years have certainly taken a toll on high profile festival events like TIFF, but no one can argue that its organizers have poured their usual heart and soul into the event.
The last two years have certainly taken a toll on high profile festival events like TIFF, but no one can argue that its organizers have poured their usual heart and soul into the event.
Daria Tcherkachina, Retail Director for Immersive Van Gogh, makes a leap from fashion retail to art, to join a forward-looking, digitally-savvy team seamlessly blending art and technology.
Daria Tcherkachina, Retail Director for Immersive Van Gogh, makes a leap from fashion retail to art, to join a forward-looking, digitally-savvy team seamlessly blending art and technology.
Daria Tcherkachina, Retail Director for Immersive Van Gogh, makes a leap from fashion retail to art, to join a forward-looking, digitally-savvy team seamlessly blending art and technology.
lead generation
Top lead generation trends continue to point towards website optimization and SEO, lead generation pages and sales funnels, email marketing, content marketing and paid advertising.
lead generation
Top lead generation trends continue to point towards website optimization and SEO, lead generation pages and sales funnels, email marketing, content marketing and paid advertising.
lead generation
Top lead generation trends continue to point towards website optimization and SEO, lead generation pages and sales funnels, email marketing, content marketing and paid advertising.
When it became clear that the 2021 Olympics would be primarily a broadcast event, brands appeared ready to pivot quickly, embracing virtual executions, story-rich content marketing & social media to engage audiences in new ways.
When it became clear that the 2021 Olympics would be primarily a broadcast event, brands appeared ready to pivot quickly, embracing virtual executions, story-rich content marketing & social media to engage audiences in new ways.
When it became clear that the 2021 Olympics would be primarily a broadcast event, brands appeared ready to pivot quickly, embracing virtual executions, story-rich content marketing & social media to engage audiences in new ways.
E-commerce is constantly evolving. Today, more than ever before, businesses are working hard to keep up with changing customer behaviours and demands. What is it that shoppers want?
E-commerce is constantly evolving. Today, more than ever before, businesses are working hard to keep up with changing customer behaviours and demands. What is it that shoppers want?
E-commerce is constantly evolving. Today, more than ever before, businesses are working hard to keep up with changing customer behaviours and demands. What is it that shoppers want?
Rachelle Seguin
Rachelle Sequin has bravely taken control of the company’s day-to-day business operations with a sharp eye on the future and a fast-growing interest in all things digital. Best of all, she brings a unique point of view to our growing team and isn’t afraid to share it.
Rachelle Seguin
Rachelle Sequin has bravely taken control of the company’s day-to-day business operations with a sharp eye on the future and a fast-growing interest in all things digital. Best of all, she brings a unique point of view to our growing team and isn’t afraid to share it.
Rachelle Seguin
Rachelle Sequin has bravely taken control of the company’s day-to-day business operations with a sharp eye on the future and a fast-growing interest in all things digital. Best of all, she brings a unique point of view to our growing team and isn’t afraid to share it.
Millennials working from home
Millennials have historically been known for advocating for more flexible work conditions, but after a year of working from home and talk of permanent hybrid models on the horizon, concerns about work-life balance and the challenges of digital workplaces are now being brought to light.
Millennials working from home
Millennials have historically been known for advocating for more flexible work conditions, but after a year of working from home and talk of permanent hybrid models on the horizon, concerns about work-life balance and the challenges of digital workplaces are now being brought to light.
Millennials working from home
Millennials have historically been known for advocating for more flexible work conditions, but after a year of working from home and talk of permanent hybrid models on the horizon, concerns about work-life balance and the challenges of digital workplaces are now being brought to light.
google brand impressions
Your brand identity is the foundation that everything else rests on. And if it’s strong, it can protect your company during periods of stress and uncertainty.
google brand impressions
Your brand identity is the foundation that everything else rests on. And if it’s strong, it can protect your company during periods of stress and uncertainty.
google brand impressions
Your brand identity is the foundation that everything else rests on. And if it’s strong, it can protect your company during periods of stress and uncertainty.
Google SEO
Companies who aren’t marketing their products and services at the exact time that potential customers are looking for what they’re selling are leaving far too many sales on the table.
Google SEO
Companies who aren’t marketing their products and services at the exact time that potential customers are looking for what they’re selling are leaving far too many sales on the table.
Google SEO
Companies who aren’t marketing their products and services at the exact time that potential customers are looking for what they’re selling are leaving far too many sales on the table.
Horn and Mane Hire
The recruitment landscape is changing drastically as businesses start to reflect on talent management processes in an increasingly digital and virtual work world.
Horn and Mane Hire
The recruitment landscape is changing drastically as businesses start to reflect on talent management processes in an increasingly digital and virtual work world.
Horn and Mane Hire
The recruitment landscape is changing drastically as businesses start to reflect on talent management processes in an increasingly digital and virtual work world.
Nurturing customer relationships is more important than ever. Using an omni-channel approach to talk with your online audience will demonstrate your commitment to delivering value, not just closing a sale.
Nurturing customer relationships is more important than ever. Using an omni-channel approach to talk with your online audience will demonstrate your commitment to delivering value, not just closing a sale.
Nurturing customer relationships is more important than ever. Using an omni-channel approach to talk with your online audience will demonstrate your commitment to delivering value, not just closing a sale.
Horn and Mane genZ
Surrounded by computers and technology from birth, Gen Z has the enviable ability to effortlessly thread millions of micro-moments into one big life story.
Horn and Mane genZ
Surrounded by computers and technology from birth, Gen Z has the enviable ability to effortlessly thread millions of micro-moments into one big life story.
Horn and Mane genZ
Surrounded by computers and technology from birth, Gen Z has the enviable ability to effortlessly thread millions of micro-moments into one big life story.
Horn and Mane YouTube
A video platform powerhouse, YouTube is now the second-largest search engine in the world, second only to its parent company Google.
Horn and Mane YouTube
A video platform powerhouse, YouTube is now the second-largest search engine in the world, second only to its parent company Google.
Horn and Mane YouTube
A video platform powerhouse, YouTube is now the second-largest search engine in the world, second only to its parent company Google.
Horn and Mane Customer Strategy
In order to understand our customers, we need to step into their shoes from time to time. Only then can we earn the right to influence what they’re doing.
Horn and Mane Customer Strategy
In order to understand our customers, we need to step into their shoes from time to time. Only then can we earn the right to influence what they’re doing.
Horn and Mane Customer Strategy
In order to understand our customers, we need to step into their shoes from time to time. Only then can we earn the right to influence what they’re doing.
horn and mane GenZ
Technology was part of their daily lives at birth, and they’re the first generation to be raised in a world that’s brimming with digital experiences.
horn and mane GenZ
Technology was part of their daily lives at birth, and they’re the first generation to be raised in a world that’s brimming with digital experiences.
horn and mane GenZ
Technology was part of their daily lives at birth, and they’re the first generation to be raised in a world that’s brimming with digital experiences.
horn and mane AI
Artificial Intelligence can provide a variety of data-driven solutions that can scale and improve over time, creating substantial benefits for businesses, customers and employees.
horn and mane AI
Artificial Intelligence can provide a variety of data-driven solutions that can scale and improve over time, creating substantial benefits for businesses, customers and employees.
horn and mane AI
Artificial Intelligence can provide a variety of data-driven solutions that can scale and improve over time, creating substantial benefits for businesses, customers and employees.
online customer service
As online customer behaviours continue to evolve, so do the online channels that customers use to find answers to all of their questions.
online customer service
As online customer behaviours continue to evolve, so do the online channels that customers use to find answers to all of their questions.
online customer service
As online customer behaviours continue to evolve, so do the online channels that customers use to find answers to all of their questions.
If you’re not seeing the conversions that you want, take a step back and assess whether you’ve covered off the basics.
If you’re not seeing the conversions that you want, take a step back and assess whether you’ve covered off the basics.
If you’re not seeing the conversions that you want, take a step back and assess whether you’ve covered off the basics.
Snapchat, Advertising, Social Media, Generation Z
As businesses aim to ease their dependence on Facebook and Google, they’re turning to alternative platforms who can deliver the same benefits.
Snapchat, Advertising, Social Media, Generation Z
As businesses aim to ease their dependence on Facebook and Google, they’re turning to alternative platforms who can deliver the same benefits.
Snapchat, Advertising, Social Media, Generation Z
As businesses aim to ease their dependence on Facebook and Google, they’re turning to alternative platforms who can deliver the same benefits.
The last two years have certainly taken a toll on high profile festival events like TIFF, but no one can argue that its organizers have poured their usual heart and soul into the event.
The last two years have certainly taken a toll on high profile festival events like TIFF, but no one can argue that its organizers have poured their usual heart and soul into the event.
The last two years have certainly taken a toll on high profile festival events like TIFF, but no one can argue that its organizers have poured their usual heart and soul into the event.
Daria Tcherkachina, Retail Director for Immersive Van Gogh, makes a leap from fashion retail to art, to join a forward-looking, digitally-savvy team seamlessly blending art and technology.
Daria Tcherkachina, Retail Director for Immersive Van Gogh, makes a leap from fashion retail to art, to join a forward-looking, digitally-savvy team seamlessly blending art and technology.
Daria Tcherkachina, Retail Director for Immersive Van Gogh, makes a leap from fashion retail to art, to join a forward-looking, digitally-savvy team seamlessly blending art and technology.
lead generation
Top lead generation trends continue to point towards website optimization and SEO, lead generation pages and sales funnels, email marketing, content marketing and paid advertising.
lead generation
Top lead generation trends continue to point towards website optimization and SEO, lead generation pages and sales funnels, email marketing, content marketing and paid advertising.
lead generation
Top lead generation trends continue to point towards website optimization and SEO, lead generation pages and sales funnels, email marketing, content marketing and paid advertising.
When it became clear that the 2021 Olympics would be primarily a broadcast event, brands appeared ready to pivot quickly, embracing virtual executions, story-rich content marketing & social media to engage audiences in new ways.
When it became clear that the 2021 Olympics would be primarily a broadcast event, brands appeared ready to pivot quickly, embracing virtual executions, story-rich content marketing & social media to engage audiences in new ways.
When it became clear that the 2021 Olympics would be primarily a broadcast event, brands appeared ready to pivot quickly, embracing virtual executions, story-rich content marketing & social media to engage audiences in new ways.
E-commerce is constantly evolving. Today, more than ever before, businesses are working hard to keep up with changing customer behaviours and demands. What is it that shoppers want?
E-commerce is constantly evolving. Today, more than ever before, businesses are working hard to keep up with changing customer behaviours and demands. What is it that shoppers want?
E-commerce is constantly evolving. Today, more than ever before, businesses are working hard to keep up with changing customer behaviours and demands. What is it that shoppers want?
Rachelle Seguin
Rachelle Sequin has bravely taken control of the company’s day-to-day business operations with a sharp eye on the future and a fast-growing interest in all things digital. Best of all, she brings a unique point of view to our growing team and isn’t afraid to share it.
Rachelle Seguin
Rachelle Sequin has bravely taken control of the company’s day-to-day business operations with a sharp eye on the future and a fast-growing interest in all things digital. Best of all, she brings a unique point of view to our growing team and isn’t afraid to share it.
Rachelle Seguin
Rachelle Sequin has bravely taken control of the company’s day-to-day business operations with a sharp eye on the future and a fast-growing interest in all things digital. Best of all, she brings a unique point of view to our growing team and isn’t afraid to share it.
Millennials working from home
Millennials have historically been known for advocating for more flexible work conditions, but after a year of working from home and talk of permanent hybrid models on the horizon, concerns about work-life balance and the challenges of digital workplaces are now being brought to light.
Millennials working from home
Millennials have historically been known for advocating for more flexible work conditions, but after a year of working from home and talk of permanent hybrid models on the horizon, concerns about work-life balance and the challenges of digital workplaces are now being brought to light.
Millennials working from home
Millennials have historically been known for advocating for more flexible work conditions, but after a year of working from home and talk of permanent hybrid models on the horizon, concerns about work-life balance and the challenges of digital workplaces are now being brought to light.
google brand impressions
Your brand identity is the foundation that everything else rests on. And if it’s strong, it can protect your company during periods of stress and uncertainty.
google brand impressions
Your brand identity is the foundation that everything else rests on. And if it’s strong, it can protect your company during periods of stress and uncertainty.
google brand impressions
Your brand identity is the foundation that everything else rests on. And if it’s strong, it can protect your company during periods of stress and uncertainty.
Google SEO
Companies who aren’t marketing their products and services at the exact time that potential customers are looking for what they’re selling are leaving far too many sales on the table.
Google SEO
Companies who aren’t marketing their products and services at the exact time that potential customers are looking for what they’re selling are leaving far too many sales on the table.
Google SEO
Companies who aren’t marketing their products and services at the exact time that potential customers are looking for what they’re selling are leaving far too many sales on the table.
Horn and Mane Hire
The recruitment landscape is changing drastically as businesses start to reflect on talent management processes in an increasingly digital and virtual work world.
Horn and Mane Hire
The recruitment landscape is changing drastically as businesses start to reflect on talent management processes in an increasingly digital and virtual work world.
Horn and Mane Hire
The recruitment landscape is changing drastically as businesses start to reflect on talent management processes in an increasingly digital and virtual work world.
Nurturing customer relationships is more important than ever. Using an omni-channel approach to talk with your online audience will demonstrate your commitment to delivering value, not just closing a sale.
Nurturing customer relationships is more important than ever. Using an omni-channel approach to talk with your online audience will demonstrate your commitment to delivering value, not just closing a sale.
Nurturing customer relationships is more important than ever. Using an omni-channel approach to talk with your online audience will demonstrate your commitment to delivering value, not just closing a sale.
Horn and Mane genZ
Surrounded by computers and technology from birth, Gen Z has the enviable ability to effortlessly thread millions of micro-moments into one big life story.
Horn and Mane genZ
Surrounded by computers and technology from birth, Gen Z has the enviable ability to effortlessly thread millions of micro-moments into one big life story.
Horn and Mane genZ
Surrounded by computers and technology from birth, Gen Z has the enviable ability to effortlessly thread millions of micro-moments into one big life story.
Horn and Mane YouTube
A video platform powerhouse, YouTube is now the second-largest search engine in the world, second only to its parent company Google.
Horn and Mane YouTube
A video platform powerhouse, YouTube is now the second-largest search engine in the world, second only to its parent company Google.
Horn and Mane YouTube
A video platform powerhouse, YouTube is now the second-largest search engine in the world, second only to its parent company Google.
Horn and Mane Customer Strategy
In order to understand our customers, we need to step into their shoes from time to time. Only then can we earn the right to influence what they’re doing.
Horn and Mane Customer Strategy
In order to understand our customers, we need to step into their shoes from time to time. Only then can we earn the right to influence what they’re doing.
Horn and Mane Customer Strategy
In order to understand our customers, we need to step into their shoes from time to time. Only then can we earn the right to influence what they’re doing.
horn and mane GenZ
Technology was part of their daily lives at birth, and they’re the first generation to be raised in a world that’s brimming with digital experiences.
horn and mane GenZ
Technology was part of their daily lives at birth, and they’re the first generation to be raised in a world that’s brimming with digital experiences.
horn and mane GenZ
Technology was part of their daily lives at birth, and they’re the first generation to be raised in a world that’s brimming with digital experiences.
horn and mane AI
Artificial Intelligence can provide a variety of data-driven solutions that can scale and improve over time, creating substantial benefits for businesses, customers and employees.
horn and mane AI
Artificial Intelligence can provide a variety of data-driven solutions that can scale and improve over time, creating substantial benefits for businesses, customers and employees.
horn and mane AI
Artificial Intelligence can provide a variety of data-driven solutions that can scale and improve over time, creating substantial benefits for businesses, customers and employees.
online customer service
As online customer behaviours continue to evolve, so do the online channels that customers use to find answers to all of their questions.
online customer service
As online customer behaviours continue to evolve, so do the online channels that customers use to find answers to all of their questions.
online customer service
As online customer behaviours continue to evolve, so do the online channels that customers use to find answers to all of their questions.
If you’re not seeing the conversions that you want, take a step back and assess whether you’ve covered off the basics.
If you’re not seeing the conversions that you want, take a step back and assess whether you’ve covered off the basics.
If you’re not seeing the conversions that you want, take a step back and assess whether you’ve covered off the basics.
Snapchat, Advertising, Social Media, Generation Z
As businesses aim to ease their dependence on Facebook and Google, they’re turning to alternative platforms who can deliver the same benefits.
Snapchat, Advertising, Social Media, Generation Z
As businesses aim to ease their dependence on Facebook and Google, they’re turning to alternative platforms who can deliver the same benefits.
Snapchat, Advertising, Social Media, Generation Z
As businesses aim to ease their dependence on Facebook and Google, they’re turning to alternative platforms who can deliver the same benefits.

Subscribe to our Points of View newsletter.

Perspectives from inside Horn and Mane.
A global point of view from our
digital experts around the world.

We’re committed to your privacy. Horn and Mane Inc. uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our privacy policy.