3D Yellow Emojis

Emojis: Why do we love them so much?

Emojis have changed our ‘language’ in the ever-evolving world of digital communication. The quick inclusion of an emoji in your text or email is an easy way to show the person on the other side how you’re feeling. Something that’s becoming more and more important in a world that has us interacting more via conference calls than in boardrooms. We used to rely on someone’s facial expression or tone of voice to show us how they were feeling. Communicating how we feel digitally can be a difficult thing to do, and an online or email interaction can easily be misinterpreted.

Yeah 😎 Ok 😊

or

Yeah. Ok.

See the difference in the message above? The first seems happy about your news, and the other might read as disinterested or unimpressed.

In 1982, Carnegie Mellon professor Dr. Scott Fahlman invented the first emoticon: the smiley. 🙂 Emoticons paved the way for the Emoji, created in 1998 by Shigetaka Kurita, a Japanese phone company employee. Those cute, crazy, and colourful symbols are changing the nature of written language. They add a depth and human touch on digital channels and are quickly forming a new universal language. Emoji is now used by 92% of the online population.

If a picture is worth a thousand words, how much is an emoji worth? 💰💰💰

Emojis are now so universally used and available across all platforms, that they’ve given birth to a whole new type of marketing. Emoji marketing is on the rise because visuals can pack a bigger punch than the written word and draw more consumer attention. Burger King and IKEA have created their own branded emojis. Companies are licencing emojis to build promotional incentives into their sales campaigns. Domino’s Pizza even incorporated “emoji ordering” in to their online ordering system via Twitter.

Looking for new ways to incorporate emojis into your marketing plans can be fun. Emoji marketing could be an interesting way to engage a new audience while humanizing your brand. If 92% of the online world already speaks Emoji, you should probably start learning a few key phases. 😉

Learn more about Digital Marketing

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Millennials have historically been known for advocating for more flexible work conditions, but after a year of working from home and talk of permanent hybrid models on the horizon, concerns about work-life balance and the challenges of digital workplaces are now being brought to light.
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Emotional Anxiety, Wireless Headsets and Sleeping in the Office

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Nurturing customer relationships is more important than ever. Using an omni-channel approach to talk with your online audience will demonstrate your commitment to delivering value, not just closing a sale.

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Nurturing customer relationships is more important than ever. Using an omni-channel approach to talk with your online audience will demonstrate your commitment to delivering value, not just closing a sale.
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Surrounded by computers and technology from birth, Gen Z has the enviable ability to effortlessly thread millions of micro-moments into one big life story.
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A video platform powerhouse, YouTube is now the second-largest search engine in the world, second only to its parent company Google.
Horn and Mane YouTube

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YouTube is Officially a Video Platform Powerhouse

A video platform powerhouse, YouTube is now the second-largest search engine in the world, second only to its parent company Google.
Horn and Mane YouTube

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YouTube is Officially a Video Platform Powerhouse

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Horn and Mane Customer Strategy

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Step into your customer’s shoes. You might learn something.

In order to understand our customers, we need to step into their shoes from time to time. Only then can we earn the right to influence what they’re doing.
Horn and Mane Customer Strategy

,

Step into your customer’s shoes. You might learn something.

In order to understand our customers, we need to step into their shoes from time to time. Only then can we earn the right to influence what they’re doing.
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horn and mane GenZ

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Technology was part of their daily lives at birth, and they’re the first generation to be raised in a world that’s brimming with digital experiences.
horn and mane GenZ

From TikTok to Crypto Currency. Where is Generation Z headed?

Technology was part of their daily lives at birth, and they’re the first generation to be raised in a world that’s brimming with digital experiences.
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Artificial Intelligence can provide a variety of data-driven solutions that can scale and improve over time, creating substantial benefits for businesses, customers and employees.
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Artificial Intelligence can provide a variety of data-driven solutions that can scale and improve over time, creating substantial benefits for businesses, customers and employees.
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Artificial Intelligence can provide a variety of data-driven solutions that can scale and improve over time, creating substantial benefits for businesses, customers and employees.
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As online customer behaviours continue to evolve, so do the online channels that customers use to find answers to all of their questions.
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Making the Transition into Digital Customer Service

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As online customer behaviours continue to evolve, so do the online channels that customers use to find answers to all of their questions.

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If you’re not seeing the conversions that you want, take a step back and assess whether you’ve covered off the basics.

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If you’re not seeing the conversions that you want, take a step back and assess whether you’ve covered off the basics.

,

E-commerce Basics that You Can’t Ignore

If you’re not seeing the conversions that you want, take a step back and assess whether you’ve covered off the basics.
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Horn and Mane

As businesses aim to ease their dependence on Facebook and Google, they’re turning to alternative platforms who can deliver the same benefits.
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Snapchat is back for a New Generation of Consumers and Advertisers

As businesses aim to ease their dependence on Facebook and Google, they’re turning to alternative platforms who can deliver the same benefits.
Snapchat, Advertising, Social Media, Generation Z

,

Snapchat is back for a New Generation of Consumers and Advertisers

As businesses aim to ease their dependence on Facebook and Google, they’re turning to alternative platforms who can deliver the same benefits.
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