Advanced SEO Tactics to Help You Reach New Customers

Photo Credit: Markus Winkler

Be where you need to be when people are looking for you.

SEO is frequently undervalued despite being a pivotal component of your company’s digital strategy. Search engines like Google, Bing, and DuckDuckGo drive 93% of all online traffic. Companies that fail to market their products and services at the exact time that potential customers are seeking them are missing out on significant sales opportunities.

Search engines are an integral part of the customer experience. Today Google uses their algorithms to rank pages against more than 200 factors, including internal links, user engagement, mobile-friendliness, page speed, etc. Their algorithms are complex systems that crawl and analyze data to ensure that they deliver the best possible result to any customer query. Google implements thousands of modifications to their proprietary algorithms each year, aiming to optimize search results and help users find precisely what they’re looking for whenever the need arises. 

With the substantial increase in e-commerce in recent years, businesses that previously overlooked SEO are not actively addressing any gaps related to search in their digital marketing strategies. Here is a brief refresher as a starting point, beginning with a basic SEO audit, and progressing to several advanced tactics designed to elevate your search. A strategic effort can lead to impressive results. Start with a basic audit to assess your technical and foundational elements. Then, explore new strategies with a little more freedom, this is where transformative opportunities can emerge.

Complete an SEO audit of your website

Completing an audit of your business’ website is a fundamental requirement for any business. Surprisingly, many businesses overlook this essential initial step. Before progressing to the next stage of your SEO strategy, it is crucial to confirm the coverage of foundational elements. An audit is an efficient means to accomplish this step.

Here are several factors to take into account as you conduct your audit:

  • Mobile Friendliness
  • Safe Browsing
  • Keyword Usage
  • Content (including images and video)
  • Website Performance (with importance on page speed)

 

Create landing pages to optimize for SEO

Landing pages are designed to lead customers to a specific product, service or offering that encourages them to take action. A successfully crafted landing page can enhance conversion rates and contribute to sales generation.

Clarity and directness are key components of an effective landing page, aiming to enhance the overall user experience, directing the users towards a desired action and avoiding distractions.

Consider these best practices to follow when creating SEO landing pages:

  • Let your keyword strategy guide the content
  • Help search engines understand your content’s structure
  • Pay attention to the URL used
  • Monitor page speeds
  • Build backlinks

 

Leverage comparison keywords

Implementing comparison keywords draws quality traffic to your website, as individuals using these terms are typically seeking specific and focused information rather than generic content. This works to enhance the overall relevance of the incoming traffic.

 Comparison Keywords typically compare different things like:

  • Advanced SEO vs. Basic SEO
  • WIX vs. Square Space
  • WebMaster vs. Website Designer

Creating content focused on “You vs. Competitor” content can be a cost-effective strategy for ranking, as these topics often face minimal competition.

 

Write a roundup post
A roundup post is typically aggregated content that collects opinions from experts in a specific industry.

Roundup posts can be a fantastic way to showcase multiple points of view on any given topic. Because contributors have a vested interest in promoting the content, it can also be an effective way to drive traffic to your website and build additional backlinks from credible sources.

 

Re-purpose old content and re-optimize
It’s essential to keep a scorecard of your content and ensure that low-performing pieces are re-optimized and re-purposed.

If you have existing content that isn’t getting the desired results re-look at the keywords that have been optimized to see if there are opportunities to re-purpose again.

Here are a few quick ways to accomplish this:

  1. Make sure your title is search-friendly and shareable
  2. Redo your keyword research
  3. Ensure your new keywords have been incorporated in the first two sentences and throughout your article
  4. Refresh content with new imagery
  5. Repost and promote via your social media and networking

 

Optimize your images for search
It’s important to make sure that you optimize your images for search to ensure that you’re capitalizing on all potential traffic opportunities for your website. To do this, it’s important to think beyond ALT tags. Once your images have been properly optimized, it’s possible to rank prominently for image search engines and steal from your competitors.

Here’s a quick guide to optimizing your images:

  • ALT Tags
  • Files Names
  • Creating an Image Sitemap
  • Reducing Files Sizes

 

Make the most of your internal links
Web pages ranking on page 2 of search engines can sometimes benefit from internal links that point to these pages. Incorporating internal links can frequently lead to keywords that were initially ranking on page 2 get elevated to page 1.

To fully leverage internal linking, you first need to find opportunities to boost page 2 positions. This can be done using an organic research tool. Identify which search rankings are currently in a page 2 position and benefit from an internal linking boost.

 

Create a comment section on your blog
Enabling comments is a great way to impact a website’s SEO ranking positively. Google experts recently shared that the Search Engine takes all content into account when crawling, including User Generated Content.

Comments also allow users to interact with a website for a longer period, potentially influencing session times – another factor that Google takes into consideration.

Enabling blog comments is not the limit. Its crucial to recognize that allowing comments indicates a desire for a two-way conversation with your readers – implying active participation on your part. Strive to engage with everyone who invests their time in interacting with you content.

 

Optimize for Google Discover
Google Discover is a highly personalized feed for your mobile phone that is curated for you based on your online activity. Because it tracks a users’ online behaviour, its algorithm can serve content relevant to the user, like baseball or politics.

According to Google, the following data is used to generate a personalized feed: General activity across Google products (i.e., Search Engine activity, YouTube history, etc.), location history and setting, topics you follow.

The team at Google has shared some ways you can increase your chances of showing up in its curated feed.

  1. Having a website that is mobile-friendly
  2. Including unique images that are high quality
  3. Aligning content and metadata
  4. Using effective, non-clickbait, titles

 

Use Podcasts to build backlinks
Podcasts have taken over as the new guest posts and can be incredibly effective at helping your SEO ranking.

Getting featured on a podcast can be a great way to reinforce authority and drive a new audience back to your website.

To publish a single guest post, you need to:

  1. Find a website that accepts guest posts
  2. Pitch your story idea
  3. Write a draft outline
  4. Edit thoroughly

 

Once complete, your post will be published, instantly providing your business with a credible link directing traffic back to your website.

Advanced SEO techniques can be a great way to boost your search marketing efforts. They’re also a good way to decrease your reliance on paid digital ads. Ideally, finding a balance between the two approaches is key to driving quality traffic to your website.

Are you interested in learning more? Feel free to reach out to our team of Search Experts and schedule a complimentary 60-minute consultation.

 

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horn and mane GenZ
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